Achievements

  • Member, International Association of Business Communicators (Board member positions include: President; Past President; Executive Vice President; Vice President, Professional Development)
  • Member, Public Relations Society of America
  • The Business Journal of Arizona "Forty Under 40" Award
  • Author, Giving Time: Making A Difference in Your Community (2003, Llumina Press)
  • American Lung Association: Volunteer, Advisory Committee Member, 2003 Volunteer Award
  • Valley Leadership, Class XXVII
  • Community Columnist, Arizona Republic

Summary

Len Gutman has more than 20 years of experience in corporate communications and public relations. He was most recently a Sr. Communications Consultant at Life Technologies where he was responsible for executive communications. Previously he was a Sr. Communications Manager at Apollo Group, parent of University of Phoenix, where he led employee communications for a variety of internal clients and set strategy for the company's use of communications-related technology including social networking, the company intranet and more. Prior to that he was president and founder of Open Door Communications, a full-service public relations and communications company based in Phoenix, Ariz.. The company's clients included organizations across a broad spectrum of industries including aerospace, travel and hospitality, health care, real estate, retail and technology.

Prior to founding Open Door Communications, Len worked at Delta Air Lines, Insight Enterprises and AlliedSignal Aerospace. His background also includes five years of positions of increasing responsibility in communications at TRW Inc. in Sunnyvale, Calif., and jobs as an investor relations consultant, a magazine editor and a sports journalist. Len is a member of the International Association of Business Communicators (IABC) and served as president of IABC Phoenix in 2003-04. Len earned his accreditation from IABC in 2002, a designation achieved by less than 5 percent of the organization’s 13,000 members worldwide. Len is the author of Giving Time: Making A Difference in Your Community (Llumina Press, 2003) and is a longtime columnist and contributing writer for the Arizona Republic.

Work History

Work History

Faculty Associate

Arizona State University

The Walter Cronkite School of Journalism and Mass Communication

  • JMC 417 Public Relations Campaigns (Spring 2008)
  • JMC 415 Writing for Public Relations (Fall 2009)
Jan 2013 - Oct 2013

Sr. Communications Consultant

Life Technologies

Responsible for executive communications for a $4 billion global biotechnology company with more than 10,000 employees. Work exclusively with the chief executive officer, president, head of global human resources and other key business area leaders to develop communications programs for internal and external audiences. Write speeches, develop presentations, ghostwrite materials including announcements and blogs, create videos and develop other vehicles to effectively position leaders based on personal brands. Work with other members of the creative communications team to develop a wide range of employee communications events and vehicles including town hall meetings, videos, leadership meetings, intranet site and more. Work with cross-functional teams on large-scale communications initiatives including organizational changes, compensation and benefits programs, site closures, acquisitions and other key projects.

Aug 2010 - Dec 2012

Sr. Manager, Communications

Apollo Group, Inc.

Responsible for all aspects of employee communications for a wide variety of internal clients including Human Resources, Information Technology, Marketing, Corporate Development, Finance and others. Acted as internal consultant to the business to develop and execute communications strategies using vehicles such as electronic newsletters, mass email, video, executive messages, podcasts, intranet, blogs, face-to-face meetings, video conferencing, web conferencing and more. Created and executed large and small communications campaigns for company initiatives including change management, acquisitions, workforce reductions, benefits enrollment and technology. Managed staff of two communications professionals who provided support on all activities. Led communications technology initiatives for Apollo Group including blogging, video, intranet and social networking.

Sep 2000 - Aug 2010

President

Open Door Communications, LLC

Owned and operated communications consulting practice, offering clients communications counseling, strategic development and tactical execution of a wide variety of public relations, community service and communications programs. Clients included corporations such as General Dynamics, UnitedHealthcare, Best Western International, Trammell Crow Company, Phoenix Children's Hospital, Raytheon, Evergreen Development, Microchip Technology, Atomic Comics and Avnet. Open Door Communications offered clients communications counsel on a wide range of corporate matters, including acquisitions/divestitures, labor relations, human resources and benefits, supply chain/enterprise resource planning, brand management, investor relations, media/community relations and marketing communications. Responsible for company’s day-to-day management, sales and marketing, client relations, budget oversight and vendor management.

Nov 1999 - Sep 2000

General Manager, Communications

Delta Airlines

Responsible for the development and implementation of a strategic communications program for the company's Airport Customer Service (ACS) division. Encompassing more than 22,000 employees, ACS includes all of Delta's ramp workers, ticket agents, gate agents and other customer service personnel located at more than 200 airports around the world, plus more than 300 employees at the company's headquarters in Atlanta. Managed staff of four employees, whose activities included a monthly newsletter, a dynamic and interactive intranet site, weekly leadership briefings and numerous special projects. Counseled executive team and prepared daily briefings during the company's labor relations efforts in 2000. Highlights during tenure at Delta included: working with senior executive team to prepare materials for financial and industry analyst meeting; launching the "Wired Workforce" initiative with PeoplePC to offer all employees a personal computer for home use; developing communications strategy for planned acquisition of rival airline; reinventing entire Customer Service division communications program to emphasize two-way and face-to-face communications, electronic vehicles and communications measurement systems.

Mar 1999 - Nov 1999

Public Relations Manager

Insight

Managed Public Relations program for publicly-traded $1 billion eCommerce and direct-sales company specializing in high technology products for small- and medium-sized businesses. Designed and executed internal and external communications programs for the company and its 2,000 employees worldwide. Led the corporation's media relations efforts, including proactive outreach to local and national media. Planned, wrote and distributed all company news releases. Acted as company spokesperson and coached senior leadership during all media interaction. Served as content editor and program manager for company's intranet site, its primary vehicle for internal communications.

May 1995 - Mar 1999

Public Affairs Manager

AlliedSignal

Managed Public Affairs department for Tempe site of Fortune 75 company. Responsible for development and implementation of a wide range of projects encompassing employee communications, media relations and community relations. Managed $500K department budget. Acted as communications consultant to business leaders for all communications requirements including such challenging issues as human resources/benefits, mergers and acquisitions, organizational development, community news, corporate initiatives, supervisor/employee relations, plant closings and reductions in force. As a member of the site leadership team, developed and implemented communications plans for a variety of business-related issues. Planned and coordinated multi-site satellite town meetings. Produced and authored scripts for corporate videos. Represented AlliedSignal at community and government events. Accountable for tracking and reporting results of communications activities. Responsible for day-to-day supervision and career development of Public Affairs department staff. Served as managing editor of site-based employee news publication. Managed employee news site on company intranet, including online edition of newsletter. Served as content editor for internet site.

Promoted from Public Affairs Specialist. Responsible for internal and external communications planning, management and implementation for AlliedSignal's marketing, sales and service division. Developed and implemented communications plans for a variety of business-related issues. Planned and coordinated electronic town meetings, including the company's first global audio town meeting. Planned, wrote articles, edited and consulted on layout of award-winning internal newsletter.

Sep 1994 - May 1995

Manager, Corporate Communications

Christensen & Associates
Sep 1989 - Apr 1994

Communications Specialist

TRW

Education

Education

Work Samples

Certifications

Certifications

ABC

International Association of Business Communicators