As a part of my graduate studies I was involved in two consulting projects where I, along with a group of my peers worked with client companies to help them overcome strategic challenges. 1. January-May 2008: I worked with a team of peers as consultants to help the Center for Creative Leadership assess the current state of its BCP. In order to achieve this the team carried out a great deal of research and worked collaboratively with a small team of the Center's executives to further its understanding of the company and what risks it should be mindful of. Based on our findings the team was charged with making recommendations to upper management as to how the firm's BCP initiatives should be strengthened. 2. October-December 2007: I led a group of four peers in developing a strategic web based marketing plan for a new product Hospice and Palliative Care of Greensboro had recently introduced into the marketplace.
The main focus of this project was to help the client understand the product's target market and to develop a marketing campaign that would help the company raise awareness among potential customers of the new offering. The product we were charged with marketing is known as TLC in the Workplace® . It is a training program meant to help managers, particularly those working in Human Resources, better understand how to support employees who are working caregivers, grieving a personal loss, or are suffering the effects of a critical incident in the workplace.
In order to gain a full appreciation of this product needed to complete our marketing plan, the team participated in several areas of the training. Thus, I gained an understanding of these critical issues facing HR managers and how they should be dealt with in order to maintain employees' trust and respect. Success in these projects was measured by my ability to effectively contribute to a team, work with individuals throughout all levels of an organization in a manner that inspired the client's trust, and to analyze the information given to me to provide the client with practical new solutions. Also of great importance, was the effectiveness of the written deliverable provided to the client explaining the team's findings.