Summary

SENIOR MARKETING EXECUTIVE •Strategic, innovative, award-winning commercial executive with more than 19 years experience in product management, multi-channel marketing and strategic planning within healthcare. •Conceptualizes, develops, and executes inventive, well targeted strategies that positively impact market share, build brands and deliver revenue. Consistently introduce “first of its kind” marketing programs to transform customer relationships. •Creative catalyst, able to sell business plans and marketing opportunities with passion and purpose to garner executive support. •Transformational Leader that effectively builds, aligns and mentors highly productive and efficient teams through motivation and strategic leadership. •Trusted advisor to top executives. Quickly generates multiple alternatives to circumvent obstacles. Ability to make highly consequential decisions with only partial information.

Work History

Work History
2002 - Present

Senior Director

Wyeth Pharmaceuticals

Recruited for role by US President.Strategic and operational leadership of $9B US commercial structure including sales force of 3000 and more than 18 pharmaceutical brands, 5 of which are greater than $1B. Member of US Management Team. Selected by Wyeth Board for Global Leadership Program-only top 1% of employees attend.

Accomplishments:

-Led 5 year strategic planning process with US Management Team to evolve the commercial structure to be more customer focused, drive revenue growth and reduce operating expenses.Identified initiatives to deliver an additional $1B in revenue for four key launch/pre-launch brands: Prevenar 13V Adult and Pediatric (Vaccines) , Pristiq (Depression) , and Bapineuzumab (Alzheimer’s).

-Drove creation of an Executive Leadership Advisory Board to expand relationships with US thought leaders to successfully reposition Wyeth as a partner on critical US healthcare system issues. Members include notable leaders from: CMS, CVS/Caremark, United Healthcare, Harvard, Yale, Towers Perrin, Medicare, Cigna, Goodyear, FDA.

-Established e-Prescribing Team with SureScripts, Aetna and Humana to understand key customer drivers.

-Initiated move from activity based metrics to performance based metrics to enhance decision making and focus commercial performance on goals that drive business. Instituted regular review of key brand performance metrics and goals at monthly US management team meetings for high value brands including Enbrel, Effexor XR, Protonix, Premarin family, Pristiq and Xyntha.

2009 - Present

Executive Director, Marketing

Pfizer (formerly Wyeth)

P&L management of $1.2B women’s healthcare product family. Create and champion a strategic vision for 9 marketing team members.Lead team to effectively leverage customer insights and provide distinctive value to three customer segments: payers, patients, and providers. Successfully align and integrate marketing strategies and tactics to grow the brands working within a cross functional team of sales, medical, regulatory, market research, public relations and other groups. $29M budget.

Accomplishments:

-Motivate and inspire team to establish actionable brand strategy leading to 6% market share growth and sales up 14% YOY.

-Enhanced integration with sales and sales leadership to meet brand detailing and sampling goals through improved training program, simplified messaging and targeting.

-Developed and monitor brand metrics that allow team to quickly make decisions that drive business performance.

-Lead the strategic marketing planning process across 3 brands to develop 2010 marketing plans to meet revenue goals.

2002 - 2002

Senior Director, Web Strategy - Integrated Marketing

•Developed, led, and executed an integrated, customer-driven marketing strategy to drive brand revenue growth using traditional and alternative promotional channels including internet, remote personal selling, and non-personal promotion. •Managed all aspects of internet marketing function to introduce products utilizing new or emerging technologies for strategic and competitive advantage. Teamed with brand leadership to meet brand revenue goals. •Secured marketing team expansion to 14-person team and $7M budget and with oversight of re-launch of Wyeth.com, Wyeth’s Healthcare Professional Portal and Worldwide Governance for more than 300 websites. •Delivered strategic roadmap for implementing Relationship Marketing, leveraging new technology to capture customer behaviors, segmenting, and allocating resources to those marketing programs that most efficiently provide the most value. Identified executable brand pilots and successfully sold the strategy to senior management.
2001 - 2002

Associate Director

Bracco
• Management of twelve-person global cross-functional project team from forecasting, market research, medical affairs, regulatory, research and development and manufacturing. • Phase 3 Team Leader: Defined the global commercialization strategy for late Phase 3 drug including product profiling, value proposition, positioning, forecasting, market development, reimbursement, medical education, segmentation, branding, advertising agency selection and all aspects of commercial development.
1996 - 2001

Associate Healthcare Marketing Director, Specialty Products Marketing

Ethicon
•Management Development Program (top 1% of employees). Completed accelerated career track assignments in field sales, sales training, product marketing and healthcare marketing with positions of increasing responsibility within Gynecare Division. Strong and sustainable performance gains with P&L responsibility for $700MM product line. •Successfully launched the Isodox™ sterilization system. Product management, positioning, market research, publication strategy, and thought leader engagement.

Education

Education
2005 - 2008

JD

Concord Law School - Kaplan University
2000 - 2001

BA

Rutgers, The State University of New Jersey-New Brunswick
1998 - 2000

MBA

Fairleigh Dickinson University
1981 - 1984

Chemistry