Lee Kar Kien

  • Selangor, Malaysia, MY

FOR HIRE

Work History

Work History
Mar 2014 - Present

Digital Brand Executive

Digital Arts Network MY \ Creative Juice Kuala Lumpur

December 2014 - Current (4 months) under Digital Arts Network Malaysia

Main Account : MasterCard Malaysia

1. Responsible in liaising client and creative team.

2. Work closely with strategist and creative team in producing campaign proposal, content calendar and campaign report.

March - December 2014 (9 months) under Creative Juice Kuala Lumpur.

1. Responsible on digital projects / campaign including website revamp / development, Facebook Content, Application and others which related with digital or online advertising as well as digital media.

2. Weekly job routine:

a. Detailed research on new projects. To further understand the projects and the brands’ objectives, personalities, target audience, competitors, pass campaigns and others that would help and related to the projects.

b. Prepare creative job brief to brief the team on the projects, feedbacks given by client that could help to create a better campaign.

c. Weekly internal Work In Progress (WIP) with all account servicing team, brainstorm with creative team and progress update for all projects.

Oct 2013 - Jan 2014

Interns as Account Service 

Geometry Global

1. Besides completing task assigned by mentor. I have involved in 5 different projects that are in charge by digital team.

2. Weekly job routine:

a. Detailed research on new projects. To further understand the projects and the brands’ objectives, personalities, target audience, competitors, pass campaigns and others that could help and related to the projects.

b. Keep track on monthly competitors’ analysis for certain projects and brands.

c. Weekly internal briefing, internal review and conference meeting to keep track on the projects, brainstorm with creative team and progress update for all projects.

Jun 2011 - Dec 2011

Promo Editor

Media Prima Berhad

1. Promo editor for programs’ trailer in 8TV channel especially the urban Chinese, Korean and Japanese programs.

2. Weekly job routine:

a. Briefly go through 15 programs and edit it into a 15 sec short promo or also known as trailer . for the upcoming or next episode of the program.

b. Each promo will be approved by producer as well as brand department.

c. Each promo’s audio and visual must double checked for 100%
perfection before submitting to on-air department as scheduled.

Jan 2009 - Mar 2009

Intern as Promo Editor

Media Prima Berhad

1. Promo editor for programs trailer in TV3 especially TV3’s Pearl
Screen including
a. Feb- April Pearl Screen Promo. b. Chinese New Year 2009 Promo. c. Other programs.

2. Prepare simple scripts for promo clip.

3. Liaise with voice over talent and audio editor for promo voice over.

4. Weekly job routine:

a. Briefly go through Chinese programs and edit it into a 15 seconds short promo or also known as trailer on upcoming or next episode of the program.

b. Each promo will be approved by producer as well as brand department.

c. Each promo’s audio and visual must double checked for
100% perfection before submitting to on-air department as scheduled.

Education

Education
2011 - 2014

Diploma in Mass Communication

Kolej IACT

CGPA : 3.09

2007 - 2009

Bachelor of Arts (Honours) in Mass Communication

University of Hertforshire / Kolej IACT

Second Upper Class