Social Media Manager
Lead social media strategy, planning and execution across all social media platforms including but not limited to launching new platforms, content creation & deployment, community management, influencer outreach, and customer service.
·Grew customer audience across social networks from 130K to 600+K in 2 years
·Outperformed social media referral dollar goal by 220% in 2012
·Successfully manage an outspoken, active and growing online social community of 600,000 customers
·Early adopter of the Pinterest platform in the fashion industry (June 2011); grew audience to nearly 42,000 followers & turned the platform into the second highest contributing social media site for referral dollars.
·Launched Instagram (December 2011) and built an engaged audience of nearly 45,000 followers
·Successfully launched and manage a college sorority ambassador program of 14 members resulting in group sales of nearly $50K in 4 months.