Work History

Work History
Jan 2011 - Present

Social Media Manager

Lilly Pulitzer

Lead social media strategy, planning and execution across all social media platforms including but not limited to launching new platforms, content creation & deployment, community management, influencer outreach, and customer service.

Key Accomplishments:

·Grew customer audience across social networks from 130K to 600+K in 2 years

·Outperformed social media referral dollar goal by 220% in 2012

·Successfully manage an outspoken, active and growing online social community of 600,000 customers

·Early adopter of the Pinterest platform in the fashion industry (June 2011); grew audience to nearly 42,000 followers & turned the platform into the second highest contributing social media site for referral dollars.

·Launched Instagram (December 2011) and built an engaged audience of nearly 45,000 followers

·Successfully launched and manage a college sorority ambassador program of 14 members resulting in group sales of nearly $50K in 4 months.

Sep 2009 - Dec 2010

Account Director

Converseon Inc

Worked with Fortune 500 clients, in industries ranging from pharmaceutical and education to telecommunications and consumer package goods, to create social media strategies, plans and policies, lead training workshops and create best practice guides and provide analytics and reporting.

Key Accomplishments:•   Developed a detailed and systematic approach to client service that included document creation, task tracking, activity monitoring and goal reporting that was implemented for new accounts as well as legacy accounts.•   Created and instituted, alongside corporate legal teams, internal social media policies for 3 clients.•   Trained 75+ corporate employees, across various clients, who were beginning their engagement in social media. •   Spoke at several key industry conferences, representing Converseon and our thought-leadership.•   Created social media crisis communication strategy to help manage four major recalls for one client which led to the creation of a systematic approach to crisis communications in social media to be introduced to all clients and implemented when necessary.

2009 - 2002

Senior Public Relations & Social Media Manager

Graco Children's Products

Oversaw brand communications for juvenile products industry leader, including messaging through social media, to traditional media, crisis communications, and consumer communications. Created strategic plans for social media and public relations and executed all social media programs. Managed Brand Communications Coordinator and 2 AORs. Key Accomplishments:•    Doubled the volume of conversation about the brand and improved brand sentiment by 15 points over the span of a year of social media participation. •    Launched the award-winning and industry recognized Graco corporate blog now consisting of nearly 400 posts, over 2,000 comments and nearly 600 links.•    Launched and maintain personal (on behalf of the brand) and corporate Twitter profiles, a branded YouTube channel, a Facebook fan page, a Flickr photostream and the Graco Nation Ambassador Program consisting of 52 self-selected brand advocates.•    Helped to double the number of accounts created over 3 months by consumers on our website by driving pre-qualified, engaged social media consumers to•    Presented the Graco case study 7 times at various social media/new media/community conferences including at the most influential women’s blogging conference, BlogHer, in 2008. •    Implemented a regional blogger in-person meet up strategy that generated over 100 positive posts about our brand and products also helping to build longer term relationships with key influencers.•    Worked with Social Media agency to establish a quarterly conversation mining report to pull data relevant to product categories and new product launches and measure social media impact. •    Managed communications and acted as spokesperson to mass media outlets for several major and minor crisis situations, including negative industry reports, recalls, litigation, standard and regulatory changes and public customer complaints.Operational Improvements:•    Created a robust, effective social media contributor management and incentive system used to manage 20+ employees participating in social media and corporate blogging on behalf of the brand.•    Worked with corporate communications and eMarketing to create and roll out a corporate social media policy to the company.•    Worked with agency to develop a detailed crisis communications plan which included how to use social media during a crisis. •    Reduced costs and call volumes and improved customer satisfaction by leading the development of on-line and proactive customer service through the application of social technologies.

1999 - 2002

Assistant Product and Marketing Services Manager

Sara Lee Household & Body Care

•   Managed brand budget as well as forecasting and inventory level maintenance •   Led creation of special packs, displays, sales materials and account specific programs•   Designed, coordinated and implemented new packaging design and graphics as well as all brand sales materials and consumer promotion materials.•   Managed all activities, including costing, tracking and reporting, related to couponing activity•   Member on Sara Lee corporate committee for the creation and maintenance of an on-line management system for all Household and Body Care’s Digital Assets.       Marketing Assistant – Marketing Services                                                          February 2000 – September 2001•   Coordinated consumer promotions according to the brand’s objectives and budgets.•   Developed and maintained a consumer cost “calculator” for each brand that summarizes costs of consumer promotion programs to facilitate brand team’s budgeting process•   Planned, coordinated and executed major aspects of 4 new product launches •   Developed, coordinated and distributed press materials for product launches to targeted media •   Executed RFP process for new website development and began work with new agency      Customer Support Associate                                                                                       October 1999 – February 2000•   Supported 12 sales representatives with all aspects of Customer Service.


1993 - 1997

Bachelor of Science

Towson University

Graduated Magna Cum Laude

Player- Women's Division 1 Lacrosse Team

Member - Phi Sigma Sigma