Welcome to my visual CV! Below you will find a snapshot of my previous positions, education and professional memberships. On the right-hand-side you will also find a few examples of my writing, graphics pieces and graduate coursework.
- Member, Public Relations Society of America
- Past Board of Directors, Public Relations Society of America, San Diego Chapter
- Past Board of Directors, VP of Programming - San Diego American Marketing Association
- Past Public Relations Chair, San Diego American Marketing Association
Jan 2009 - Aug 2010
Coordinator, Market Research and Communication
Prepare and distribute monthly department newsletter to top-tier internal stakeholders. Spearhead all marketing collaterals from concept to delivery. Create copy featuring Extended Learning's offerings in University's annual catalog. Develop and implement new program media and marketing plans. Prepare premier class outreach plan with social media strategy. Coordinate and develop executive briefing materials. Spearhead community outreach. Ongoing program development and market research, resulting in concise subject-matter briefing documents with suggested action plans. Plan and produce distribution of targeted direct mail, managing staff in the final execution of mailing. Facilitate increased online promotion of partner products, resulting in dramatically increased enrollments. Maintain department Web site – creating new program pages, updating existing site pages including monthly course schedules, and weekly review of Google Analytics. Facilitate inter-departmental meetings and partnerships. Review and edit all formal written correspondence.
Jan 2008 - Oct 2008
Daily media review for agency’s premiere clients including Wal-Mart, Pardee Homes, H.G. Fenton and Marriott. Produced client news releases, fact sheets and newsletter stories. Created presentations for public hearings, direct mail, and relevant subject matter ultimately resulting in Planning Commission and City Council approval for local development projects. Distributed client announcements to local elected officials and company surrogates resulting in increased client awareness among San Diego’s political community. Participated in weekly client meetings. Prepared monthly client performance reports. Scheduled regular meetings and events with elected officials and local influentials. Coordinated daily with in-house graphics department to produce client collateral.
Feb 2006 - Jan 2008
Wrote weekly column, MarketInk.Produced press releases and created collaterals to market and promote special sections for advertising staff. Developed and executed online and print advertising campaigns to build awareness of the company’s products. Coordinated Roundtables, hosting local CEO's and top decision-makers discussing timely issues in vertical markets with editorial staff. Coordinated media trade agreements resulting in increased community awareness of publication and its products. Internal and off-site event planning including the Transcript’s signature events:“Top Attorneys” and “Top Influentials” maintaining event milestones on event micro-site and garnering agreements for key in-kind sponsorships.Project-specific HTML Web updates. Oversaw the Transcript’s role as news shop at Junior Achievement’s Enterprise Village project. Corresponded daily with Transcript’s publisher and editors. Participated in weekly special section planning meetings guiding the subject matter of many of the newspaper’s special publications.Maintained newspaper event calendar, listing pertinent events for strategic partnerships.
Oct 2002 - Feb 2006
Customer Service Representative
Created and managed innovative customer-tracking database. Web page design and development: Page layout, editorial content and Web placement. Spearheaded and managed quarterly job costing reports reflecting company-wide profit and loss margin and resulting in increased gross profit. Administered day-to-day activities of a busy 20-person insurance restoration company:managed front-line customer service, scheduled inspection appointments, entered and revised re-construction estimates using Xactimate software, facilitated weekly project status meeting, coordinated correspondence with clients and company vendors.