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Work experience

Apr 2012Present

Public Relations Intern

Korrelation Communications

As an intern at Korrelation Communications, I currently work with lifestyle and consumer goods clients such as Dannon Activia and Oikos Greek Yogurt, Louianna Inc., DrinksAtSix.com and film industry charity, the Canadian Picture Pioneers. 

I am part of the core team in the planning of an annual charity fundraiser, Pioneer Palooza, to

support the Canadian Movie Industry for the Canadian Picture Pioneers. I am responsible for assisting with

sponsorship participation, venue and entertainment selection and outsourcing of various

materials.

Other daily duties include:

• Perform daily media monitoring for multiple accounts

• Conduct detailed research for new business and campaigns.

• Coordinate and provide on-site support for media tours and events.

• Writing of various press releases, pitch letters and media advisories.

• Conduct national, regional and blogger media relations to secure coverage.

• Generate targeted and well-researched media lists using Cision and CNW.

• Created new website copy for the Korrelation Communications website. Currently working with a freelance graphic designer on the design and layout.

May 2009Present

Customer Service Representative

BMO Bank of Montreal

As part of the front-line team, I provide outstanding levels of customer service and respond effectively to consumer issues for a pleasant and satisfying banking experience. As a Customer Service Representative, conducting consistent excellent service is important as I am a direct representative of the BMO brand.  I always demonstrate a high-energy approach as a leader and team player as this a very fast-paced work environment that is always changing.

Oct 2011Apr 2012

Communications Volunteer

Educator Volunteer Network

Dedicating time to those in need is important to me. As a Communicatons Volunteer for the Educator Volunteer Network, I was directly reporting to the DIrector of Public Relations and Communicaitons. I developed internal and external communications for a variety of projects, including writing news releases, newsletter articles, sponsorship and grant proposals, award submissions and professional emails to donors. My efforts have been published in the Mount Royal College PR Alumni Newsletter in November 2011 which gained exposure to approximately 5,000 potential new donors and volunteers. I was also a contributor to the Network's online blog. 

Other tasks included:

• Generating media lists using Cision software.

• Editing written materials for the Network's Director of Public Relations.

• Conducting research for new campaigns and business ventures

Sep 2011Dec 2011

Event Planner

A Bid for a Bike

As part of a team, I planned and executed a live auction to benefit a Toronto charity, My First Wheels, in just under three months. 

• Constructed measurable and specific goals and objectives as part of a detailed event communications plan.

• Generated a sponsorship proposal and kit to seek potenial sponsors for donations. Acquired 23 sponsors with donations valued at just over $2,000.

• Assisted in media relations efforts by writing blog posts, media advisiories and public service announcements. Event was covered in blogTO, Toronto Observer, Now Magazine, and Whereevent.

• Worked as part of a team to promote the event effectively using social media tools like Facebook, Twitter, and LinkedIn.

• Raised over $2,700 with an attendance of just over 80 people. 

Nov 2010Apr 2011

Communications Student Ambassador

Wilfrid Laurier University

As a Student Ambassador, I collaborated with a team to promote the Laurier Communications Department as part of a semi-annual special event at the university to generate interest in the department. My responsibilities included distributing brochures and conducting small informational sessions to interested and prospective students, while speaking about my personal experiences.

Education

Sep 2011Jun 2012

Post-Graduate Certificate

Centennial College
Sep 2007May 2011

Honours Bachelor of Arts

Wilfrid Laurier University