Personal Profile

As a Certified Scrum Master I try to fulfill the role as Servant Leader within the team. I am an energetic, results and solutions focused professional with over 13 years’ experience in the media industry and of those over 7 years specifically in digital encompassing executive, strategic and creative responsibilities.

I possess excellent communication and project management skills that have allowed me to develop and maintain strong business relationships throughout my career in Australia, Canada, Indonesia and New Zealand.

I enjoy being part of a dynamic team environment where the opportunity exists to combine my digital, production, marketing, technical and strategic skills to devise innovative campaigns and events across multiple platforms.  

Career Summary


Senior Project Manager, OgilvyOne, WPP Group
August 2015 – March 2016  (8 months)
Digital Media Industry
Senior Agile Project Manager, Ogilvy Digital, STW Group
Oct 2012 – May 2015 (2 years 7 months) 
Digital Media Industry

Digital Producer, Amobee/Adconion Media Group
Nov 2011 – Oct 2012 (11 months)

Digital Media Industry

Campaign Manager, Network Ten 
Sept 2008 – Nov 2011 (3 years 2 months)

Television and Media Industry

Production Coordinator on Canadian Idol, Insight Productions
June 2005 – Sept 2007 (2 years 3 months)

Television Production Industry


Detailed Work History

Work History
Aug 2015 - Mar 2016

Senior Project Manager

OgilvyOne, WPP Group

Ogilvy is a full service creative agency. I am currently working on digital executions for clients such as Dove, Hellmann's and Tim Hortons.  Some of the major projects include; Roll up the Rim to Win, Hellmann's Burger Route and significant Dove.ca website updates.

Key Achievements 

  • Help find inefficiencies in the project management process. For example I created a new briefing template. 
  • Introduced resource booking tool (Resource Guru), bug and production management tool (JIRA).
Oct 2012 - May 2015

Senior Agile Project Manager

Ogilvy Digital, STW Group

Ogilvy is a full service digital company. It was key in delivering integrated services for clients across multiple office locations. We operated with our entire development team in Bali and service offices in Melbourne, Jakarta, New Zealand and Sydney. 

I was one of the Senior Project Managers in the role of Scrum Master on cross platform digital software projects. Building websites for clients on CMS platforms; Kentico, Sitecore and Drupal including responsive view.  I followed the agile development principles while having overseas resources. I was responsible for ensuring all aspects of a website are completed from UX, design, build and live deployment while staying within budget and meeting scheduled timelines.

Key Achievements 

  • Completed Scrum training and became a Certified Scrum Master and Product Owner.
  • Started as a Project Manager and was promoted to Senior Project Manager.
  • Project managed major websites; Coles Financial Services, Lumo Energy, Jacobs Creek Wine, McPhersons Consumer Products, OneSteel Reinforcing, SWSi Tafe College and Sydney Light Rail.
  • Managed design and development overseas resources with significant differences in time, language and cultural expectations. 
Nov 2011 - Oct 2012

Digital Producer

Amobee/Adconion Media Group

Adconion is a full creative services team connecting brands to people by articulating their story and purpose through rich interactive content and experiences. Reporting to the Head of Strategy and Managing Director, my remit as Digital Producer was to manage a team of designers and developers and implement cross platform campaigns including live event activations across Australia. 

I was responsible for all aspects of a campaign or event activation across filming production, online and mobile. These responsibilities included; ideation, online broadcast integration, technical implementation across platforms, direct client and agency liaison, design and development briefing. 

Key Achievements

  • Managed the largest AR Gaming campaign across the country that included filming production, on location activation, online build, PR, legals and team management.
  • Utilized my production skills in producing product videos for Hyundai and Moove milk for online video content.
Sep 2008 - Nov 2011

Campaign Manager

Network Ten, Digital Media Division

The Digital Media Division is a specialist digital marketing and creative services team within Network Ten (Channel 10 on TV) providing full service consumer marketing solutions for clients. Reporting to the Head of Digital Media, my remit as a Campaign Manager was to create and implement innovative cross platform promotional campaigns that drive consumer engagement by extension of client products. 

I was responsible for all aspects of a promotion across Network Ten broadcast programs, online and mobile platforms as well as extension into retail, radio and print. I worked with with Programming, Production and Traffic department to implement campaigns and worked with the sales team to support and sell the campaign ideas.

These responsibilities included; ideation, broadcast integration, technical implementation within a CMS, design briefing, legals, direct client and agency liaison and post reporting. I had a Junior Campaign Executive reporting directly to me who assisted in completing tasks from all 5 Campaign Managers.

Key Achievements

  • Achieved 20% increase on year 1 forecast and increased Agency revenue YOY. In addition to helping achieve the Digital Media budget. I contributed to winning more than $5 Million in business across the broadcast and digital sales teams.
  • Utilized my skills as a camera operator on Good News Week interviewing all celebrity guests for online video content.
  • Assisted in the project management and writing of the business requirements of a new CRM including a website registration system and competition mechanic builder. The new system enabled the team to better build, track and report on campaigns across IVR, mobile, online and e-marketing platforms.
  • Product Manager for the new CRM and competition mechanic builder.
Jun 2005 - Sep 2007

Production Coordinator

Canadian Idol, Insight Productions

Worked with the Production Manager, Producers and Talent Coordinator in organizing every shoot across Canada and celebrity workshops for television broadcast. 

I was responsible for; budgets, hiring production crew, scheduling, broadcast deadlines, contracts and talent, communicating with our major sponsors, shooting permits, call sheets, catering, logging footage and organizing post production.  

My time was split between preparations for all the shoots from the office and being on location with talent and crew. 

I also traveled across Canada assisting in the audition process and selecting talent to move on in the competition.

Key Achievements

  • Promoted from an audience volunteer, to Audience Producer and then Production Coordinator.

Education

Education
May 2013 - Present

Certified Scrum Master and Certified Product Owner

Scrum Alliance

As a certified Scrum Master I am highly trained and can educate others on what the Scrum framework is and how to apply it.

Sep 2003 - Apr 2007

B.A

Ryerson University

Bachelor of Arts with a specialization in Radio and Television from Ryerson University (RTA), Toronto, Canada.

Graduated in April 2007 taking extensive courses in; television production, scheduling, budgeting, radio production, audio, script writing, digital media as well as sociology, psychology and English.

Skills

Skills

Programs

JIRA, JIRA Agile (Green hopper), Confluence, Basecamp, Sitecore, Kentico, Drupal, Reddot, Microsoft Programs, CRM, Vision 6, Exact Target, Omniture and Photoshop.

Key capablities

Cross platform ideation and execution

Large scale activations

Excellent communicator and team leader

Strong strategic, budgeting and planning skills

High attention to detail

Digital product development and marketing

Developing effective business processes

Technical solutions and implementation

Well developed relationship management skills

CMS knowledge and experience with Sitecore, Kentico and Drupal