Download PDF

Personal Profile

As a Certified Scrum Master I strive to fulfill the role of Servant Leader within the team. I want to take the leadership aspect of the role further as a Director.

I enjoy being part of a dynamic team environment where modern project management techniques can be explored while understanding the business processes. I thrive on the opportunity to identify and lead change management by iterating and continually looking to improve.

I am an energetic, results and solutions focused professional with over 14 years’ experience in the media industry and of those 8 years specifically in digital encompassing executive, strategic and creative responsibilities.

I possess excellent communication and project management skills that have allowed me to develop and maintain strong business relationships and processes throughout my career in Australia, Canada, Indonesia and New Zealand. 

Career Summary

                                                                                                 

Scrum Master, Points
May 2016 - Present (7 months)

Technology Industry
Senior Project Manager, OgilvyOne, WPP Group
August 2015 – May 2016  (9 months)
Digital Media Industry

Senior Agile Project Manager, Ogilvy Digital, STW Group
Oct 2012 – May 2015 (2 years 7 months) 

Digital Media Industry

Digital Producer, Amobee/Adconion Media Group
Nov 2011 – Oct 2012 (11 months)

Digital Media Industry

Campaign Manager, Network Ten 
Sept 2008 – Nov 2011 (3 years 2 months)

Television and Media Industry

Detailed Work History

May 2016Present

Scrum Master

Points

Points is a software company that makes the world's loyalty programs more valuable and engaging. I am the Scrum Master for 3 teams helping to successfully deliver projects with multiple product components and features in a SaaS based environment. I collaborate closely with other scrum teams, Software Engineering, Product, Delivery Services and the Leadership Team.

Key Achievements 

  • Help find efficiencies in the client migration process where dependencies exist on the Product Team
  • Help create a harmonious team where an attitude shift was required by bringing my energy and get-it-done approach to the team
  • Help find efficiencies within scrum teams and overall roadmap planning
Aug 2015May 2016

Senior Project Manager

OgilvyOne, WPP Group

Ogilvy is a full service creative agency. I worked on digital executions for clients such as Dove, Hellmann's and Tim Hortons.  Some of the major projects include; Roll up the Rim to Win, Hellmann's Burger Route and significant Dove.ca website updates.

Key Achievements 

  • Help find efficiencies in the project management process. For example, I created new templates for briefing, design, media delivery etc. to be used across the company.
  • Introduced a resource booking tool (Resource Guru) and bug and production management tool (JIRA).
Oct 2012May 2015

Senior Agile Project Manager

Ogilvy Digital, STW Group

Ogilvy is a full service digital company. I was a key player in delivering integrated services for clients across multiple office locations. We operated with our entire development team in Bali and service offices in Melbourne, Jakarta, New Zealand and Sydney. 

I was one of the Senior Project Managers in the role of a Scrum Master on cross platform digital software projects. Building websites for clients on CMS platforms; Kentico, Sitecore and Drupal including responsive view.  I followed the agile development principles while having overseas resources. I was responsible for ensuring all aspects of a website were completed from UI, design, build and live deployment while staying within budget and meeting scheduled timelines.

Key Achievements 

  • Completed Scrum training and became a Certified Scrum Master and Product Owner.
  • Started as a Project Manager and was promoted to Senior Project Manager.
  • Project managed major websites; Coles Financial Services, Lumo Energy, Jacobs Creek Wine, McPhersons Consumer Products, SWSi Tafe College and Sydney Light Rail.
  • Managed design and development with overseas resources while having significant differences in time, language and cultural expectations. 
Nov 2011Oct 2012

Digital Producer

Amobee/Adconion Media Group

Adconion is a full creative services team connecting brands to people by articulating their story and purpose through rich interactive content and experiences. Reporting to the Head of Strategy and Managing Director, my remit as Digital Producer was to manage a team of designers and developers and implement cross platform campaigns including live event activations across Australia. 

I was responsible for all aspects of a campaign or event activation across filming production, online and mobile. These responsibilities included; ideation, online broadcast integration, technical implementation across platforms, direct client and agency liaison, design and development briefing. 

Key Achievements

  • Managed the largest AR Gaming campaign across the country that included filming production, on location activation, online build, PR, legals and team management.
  • Utilized my production skills in producing product videos for Hyundai and Moove milk for online video content.
Sep 2008Nov 2011

Campaign Manager

Network Ten, Digital Media Division

The Digital Media Division is a specialist digital marketing and creative services team within Network Ten (Channel 10 on TV) providing full service consumer marketing solutions for clients. Reporting to the Head of Digital Media, my remit as a Campaign Manager was to create and implement innovative cross platform promotional campaigns that drive consumer engagement by extension of client products. 

I was responsible for all aspects of a promotion across Network Ten broadcast programs, online and mobile platforms as well as extension into retail, radio and print. I worked with the Programming, Production and Traffic department to implement campaigns and worked with the sales team to support and sell the campaign ideas.

These responsibilities included; ideation, broadcast integration, technical implementation within a CMS, design briefing, legals, direct client and agency liaison and post reporting. I had a Junior Campaign Executive reporting directly to me who assisted in completing tasks from all 5 Campaign Managers.

Key Achievements

  • Achieved 20% increase on year 1 forecast and increased Agency revenue YOY. In addition to helping achieve the Digital Media budget. I contributed to winning more than $5 Million in business across the broadcast and digital sales teams.
  • Utilized my skills as a camera operator on Good News Week interviewing all celebrity guests for online video content.
  • Assisted in the project management and writing of the business requirements of a new CRM including a website registration system and competition mechanic builder. The new system enabled the team to better build, track and report on campaigns across IVR, mobile, online and e-marketing platforms.
  • Product Manager for the new CRM and competition mechanic builder.

Education

May 2013Present

Certified Scrum Master and Certified Product Owner

Scrum Alliance

As a certified Scrum Master I am highly trained and can educate others on what the Scrum framework is and how to apply it.

Sep 2003Apr 2007

B.A

Ryerson University

Bachelor of Arts with a specialization in Radio and Television from Ryerson University (RTA), Toronto, Canada.

Graduated in April 2007 taking extensive courses in; television production, scheduling, budgeting, radio production, audio, script writing, digital media as well as sociology, psychology and English.

Skills

Programs

JIRA, JIRA Agile (Green hopper), Confluence, Basecamp, Slack, Google admin programs, Sitecore, Kentico, Drupal, Reddot, Microsoft Programs, CRM, Vision 6, Exact Target and Omniture.

Key capabilities

Excellent communicator and team leader

Strong strategic, budgeting and planning skills

Well-developed relationship management skills

High attention to detail

Project management experience using agile methodologies

Cross platform ideation and execution

Large scale activations

Passion for building and delivering software

Developing effective business processes

Understanding of technical solutions and implementation

CMS knowledge and experience with Sitecore, Kentico and Drupal