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Lisa Cota Lau

Professional Marketing and Communications

Work experience

Apr 2014Present

Technical Sales Marketing & Business Development

Aralco Retail Systems
  • Design and implementation of marketing and business development strategies worldwide for Aralco Point of Sale and Inventory Management software.

  • Consulting, providing online demos and closing sales for new and existing clients worldwide on point of sale software and modular upgrades.

  • Production and coordination of marketing materials, social media and website analytics.
Dec 2012Feb 2014

Field Operations | Operations Training & Certification | Quality Assurance

Multivista Construction Documentation
  • Quality Control of Field Operations across multiple international franchise operations.    
  • Development and implementation of training programs.
  • Communications, scheduling, delivery of corporate training and quality control.
  • Production of project-based deliverables centered on best practice initiatives and R&D of new initiatives.
  • Technical support with Field Operations and Operations Support teams, including software, hardware, photography, video and workflows.
Apr 2012Jul 2012

Project Management/Inventory Control

Sound Advice Electronic Interiors Ltd.

Sound Advice merged with La Scala Home Cinema + Integrated Media

Coordinated and managed a commercial warehouse move including inventory management of all electronic industry equipment and accessories as well as purchasing for and managing client entertainment installations.

    • Managed all parts and inventory requirements for installation team members for each project.
    • Prepared and managed daily/weekly work schedules and pick sheets for technicians.  
    • Managed product movement from warehouse to clients.
    • Developed proposals, progress reports and presentations. 
    • Prepared and tracked purchase orders and change orders.
    • Organized and improved systems to track and maintain inventory.
      Sep 2011Apr 2012

      Logistics Department | Export Operations Coordinator

      Canadian Intermodal Services Ltd.
      • Provided management of terminal operations for new, used and refurbished container sales and rentals in 10 yards throughout Canada providing export logistics, truck booking, dispatch, inventory management and sales support.
        Oct 2009Apr 2010

        Deputy General Manager

        Circle Craft Co-operative
        • Managed the administrative organization of the Co-op's operations including the annual Christmas Market, the Shop gallery, selections and scholarship committees, the retail store and staff, the Society’s membership newsletter, advertising, social media marketing and website e-commerce. 
        • Oversaw the implementation of the Co-op’s strategic plan including a revitalization of the Co-op’s retail store and web outlet.  
        • Promoted the Circle Craft Shop & Gallery creating events to encourage member participation. 
        • Initiated re-design and upgrade of Circle Craft Shop, inventory system and e-commerce. 
        • Facilitated progression of Selections through revised terms ending a moratorium on Selections for the Co-operative for 2010.
        Jul 2008Dec 2008

        Production Coordinator

        Contac Services Inc.
        • Managed print and web designers acting as liaison between designers and project managers communicating with clients for design/print jobs coordinating all print materials including offset, digital, laser, variable data printing solutions, die cutting, envelope printing and direct mail.  
        • Supported customized branded websites enabling the management of all corporate and marketing collateral through a centralized online portal.
        Apr 2007Apr 2008

        Communications | Print and Web Coordination | Community Relations

        Insurance Brokers Association of BC
        • Produced promotional materials and communications involving website, print, TV ads and public relations for both association members and consumers. 
        • Coordinated all print production for IBABC’s annual Conference and Trade Show.  
        • Launched the Young Broker Network and a career campaign (print/web/radio) in conjunction with the education department to increase support to pre-licensee candidates.  
        • Maintained the political action database designed to maximize industry influence with government.  
        • Provided editorial support (writing, editing, photography) for BC Broker magazine.
        Feb 2005Feb 2007

        Institutional Sales and Research Associate

        PI Financial Corp.
        • Researched, developed and disseminated all Research publications including Initiating Coverage, Monthly Perspectives and Quarterly Reports.  
        • Produced reports, webcasts, pitch books, brochures and advertising for the Institutional Sales and Corporate Finance departments. 
        • Maintained Research sections of Pacific International’s intranet and websites; www.pisecurities.com and pius.ca.      
        • Maintained sales database for corporate accounts.
                            Nov 2000Jul 2003

                            Editor: Contractors Rental | Recycling Product News

                            Baum Publications Ltd.
                            • Wrote, edited and published Contractors Rental and Recycling Product News magazines and the company website.    
                            • Edited and proofread all material; created corporate ads, solicited articles, cultivated industry contacts. 
                            • Planned and attended industry conventions throughout Canada and the United States supporting sales teams. 
                            • Re-designed and maintained the company website for all six publications.
                            19911999

                            Manager of Film and Processing Services | Camera Sales | Photography Consultant

                            Lens & Shutter Cameras
                            • High-volume commercial and retail photographic equipment sales.
                            • Managed a staff of six in the Film & Processing Department.
                            • Conducted classes and advised on photography and darkroom techniques.
                            1991Present

                            Design | Photography | Marketing & Communications

                            Freelance Work

                            United Library Services (ULS), Con-Space Communications, Douglas and McIntyre Publishing Group, Eco Living, Vancouver Folk Orchestra, Vancouver Folk Music Festival, Public Dreams Society, Vancouver Society of Storytelling, Abbotsford International Air Show, Coastal Jazz and Blues Society, Vancouver International Jazz Festival, Worldwide Projects Magazine, Canadian and USA Masters Track and Field Championships, independent artists, Creative Edge School of Arts, Chikura Hikes & Adventures.

                            Extracurricular

                            Vancouver Aquatic Centre 

                            Acquired Lifesaving I, II, and III | Bronze Medallion | Bronze Cross levels of swimming.

                            BCRPA  Aquatic Fitness (BC Parks and Recreation)

                            Calgary Learning Centre 

                            Volunteer teaching to socially integrate teenagers with behavioural problems and learning disabilities to create storyboards and learn filming for animation.

                            I am currently learning Spanish and I enjoy art, reading, photography, videography, design, mountain biking, hiking, camping, free-diving, swimming, kayaking, foreign films, travelling and nature.

                            Education

                            19992000

                            Publishing Diploma

                            Langara College

                            Print-based, web and electronic publishing and content management.

                            1986 1989

                            -

                            University of Calgary

                            English Language and Literature

                            19791984

                            Diploma

                            Strathcona-Tweedsmuir School

                            HIgh School - Advanced Diploma