Ask, Question, Query, Repeat.The word "process" assumes that I treat each project or every client the same. That's why I don't use the word "process." Instead, my approach helps me learn something new—and do something different—in every relationship. Research: I take the time to understand your business, your industry, your competition, your goals, and even your hopes and dreams if you choose to share them.Design: To "design" means, "to plan." It's not about color or typefaces—yet. It's about finding practical solutions to real problems. Design is more than beauty—it can also be measured by simplicity, clarity and efficiency.Implement: Armed with a clear message and a creative way to express it, I'll figure out the best ways to connect with your audience—and then I'll go after them with everything I've got. Test: Design is not an end in itself. A brochure, a logo or a web site is a tool designed to do a job. And I wouldn't be doing my job unless I evaluated the effectiveness of my work.