Sandra Reichman

• Served as a Miami-Dade County Emergency Operations Center Public Information Officer (PIO) for COVID-19, answering numerous daily requests for the news media on deadline assisting with interviews, reopening plans and testing sites
• Created the Miami-Dade County Census 2020 Social Media Strategy and Communications Plan for the mayor's office distribution
• Revamped the Miami-Dade County Census 2020 event system improving organization, the material pick-up process, event displays and execution which was adopted for more than 250 county events
• Wrote original content for the Miami-Dade County Regulatory and Economic Development (RER) website
• Increased the Miami-Dade County Twitter RER followership by more than 400 with mainly organic posts
• Managed the Miami-Dade County RER Twitter platform and created original content for all divisions inclusive the Office of Consumer Protection which followed Federal Trade Commission (FTC) Guidelines for messaging
• Created paid/organic social media campaigns for Earth Day and a series of mobility studies to reach specific target audiences
• Wrote Census 2020 posts for the main Miami-Dade County social media channels which reach more than 100,000 followers daily
• Developed the 2020 Census Population Pop Quiz – an interactive game to help create Census awareness across the county

• Helped secure national media placements for travel client worth millions of dollars in ad value
• Coordinated local and national media placements for travel, hospitality, restaurant, confectionary, entertainment and nonprofit clients
• Wrote press releases, media alerts and talking points for clients on a daily basis
• Reviewed PR team and social media team content prior to client submission
• Helped supervise junior PR team and help guide them regarding firm procedures, internal communications and media outreach
• Created firm-wide procedures to ensure more productivity and firm efficiency

• Planned/managed events from start to finish with 25-800 guests resulting in millions of dollars in sales for real estate clients
• Brought the Miami real estate market into the national spotlight by coordinating multiple live shots with CNBC
• Developed and facilitated a national media tour for the president of Associated Builders and Contractors East Florida, featuring coverage on The Early Show (CBS Network), CBS Evening News, Bloomberg, The Washington Post and NPR
• Increased client's ROI by negotiating sponsorships, handling insurance needs and vendor contracts
• Managed overall event budget and expenses for all client events
• Secured permits from any city/government jurisdictions when required for event execution
• Hired & managed food & beverage, entertainment, valet, traffic control, sound, music, décor and PR teams
• Tracked analytics, evaluated data, adjusted ad spends and created customized month-end reports
• Served as account lead for seven clients, guiding them through media training and PR strategy to emphasize brand message and key talking points

• Provided counsel to client teams on story ideas for SMTs, RMTs and B-Roll feeds
• Served as the sole media manager developing newsworthy story ideas for the General Motors account

• Coordinated media placements on the local and national level for various clients in the travel, consumer and wine & spirits industries
• Developed innovative ways to integrate brands into a multitude of media outlets

• Dispatched crews and managed live trucks for many of the station’s newscasts
• Reported/posted multimedia stories to WTNH.com including web exclusive content

• Produced/wrote the two hour morning show and filled in for reporters and anchors
• Edited VOs and VOSOTs on a daily basis on the station’s linear system

• Taught group and private lessons including figure skating, power skating and hockey

Journalism

Journalism