L. Denese Frederick

L. Denese Frederick

Summary

BRAND, MARKETING, AND EVENT MANAGEMENT 

Visionary, Award-Winning Leadership 

Cutting-Edge Creativity/Innovation 

Corporate/Non-Profit Experience 

Highly accomplished, pioneering leader in brand, marketing, and event management with a 15+-year solid track record of explosive success in conceiving, developing, and launching marketing, communications and event initiatives; consistently far-exceeds all goals and expectations.  Recognized nationally by the NACWAA and NCAA for exemplary leadership and innovation.

VALUE PROPOSITION

Brand Management

Event Conceptual Design/Management 

Business Development/Account Management  

Integrated Marketing Campaigns 

Public Relations/Publicity

Game-Day Operations

Cause Marketing/Community Relations 

Marketing Communications

Sought out Speaker/Presenter

Award-Winning Marketing & Promotion Platforms 

Incisive, Visionary Leadership 

Work History

Work History
Jul 2007 - Present

Creative Director

Qurious & Company

Provided creative direction, strategic marketing and event consultation to individuals, corporate, and non-profit organizations while pursuing doctorate; key clients include the Mid-Eastern Athletic Association/City of Raleigh Host Committee, Roland S. Martin (CNN Analyst), Center for Entrepreneurial Development (CED), Cisco Systems, Susan G. Komen Foundation Triangle Affiliate and others.  

* Orchestrate a wide spectrum of marketing initiatives and events for diverse audiences and clientele; producing dinners and banquets, anniversaries and galas, corporate meetings and retreats, tournaments and silent auctions, press announcements and conferences, and more; overseeing budgets $1K - 100K for event audiences ranging 10 to 10,000. 

* Managed $100K in revenue opportunities for the Mid-Eastern Athletic Association; Producing ancillary events for MEAC Tournament including a VIP Kick-off Press Conference, Meet & Greet Mixer, Hall of Fame Brunch, Block Party, and more.  

* Ensured fulfillment of all sponsorship contract obligations; delivering a substantial improvement in renewals including ticket allocation, VIP credentials, parking passes, arena signage, in-game promotions/scripts, special recognitions, etc.

* Generated $250K+ monthly in speaking appearances, engagements, and book signings; securing opportunities and negotiating fees for Roland Martin to appear at the 2010 National Black MBA Association Conference & Exhibition, 2010 Essence Music Festival, BET Bobby Jones Gospel 30th Anniversary, and 2010 Indiana Black Expo. 

* Increased brand awareness and event participation; managing all aspects of marketing and public relations for ancillary events by writing content for marketing kit, website, mailers, email blasts, newsletters, and press releases.

* Produced 25+ entrepreneurial programs and networking events for CED; overseeing all aspects of soliciting/ recruiting moderators, panelists and keynote speakers, site selection, co-sponsorships of initiatives plus catering/hospitality.

Aug 2004 - Jul 2007

Assistant Director of Marketing and Promotions

NC State University

Provided visionary leadership and innovation to reshape existing marketing and events platform; Won inaugural award for outstanding sportsmanship initiative, becoming only one of six schools nationally recognized out of over 300 Division I programs. 

* Conceptualized and co-directed in-game marketing promotions and game-day entertainment production for 50+ annual athletic events enhancing festive and enthralling atmosphere delivering sell-out and/or record-setting athletic events; 

* Orchestrated a hugely successful community outreach program; producing numerous initiatives in Greater Triangle Area including ABC?s Extreme Makeover, Girls and Women in Sports (GWIS), Hoops for Hope, Hurricane Katrina Relief, Food Bank of Eastern NC, Interact Women?s Shelter, and Marine Corp Toys for Tots. Key accomplishments include: 

? Led multiple special/community events including a NC State Athletics Department Hurricane Katrina Relief Campaign generating  $50K in one game night during the nationally televised, football season home opener. 

? Broke attendance record for regular season game at inaugural ‘Hoops for Hope’ event; co-creating annual charity event comprised of a basketball game, silent auction, and health fair with all proceeds going to the Susan G. Komen Foundation. Event generated $25K in first year and $50K in its second year of operation. 

* Earned three nominations in three years for demonstrated leadership; selected to participate in national leadership programs within the college sports industry including the NACWAA HERS Advancement Institute, NACWA Leadership Institute and the NCAA Leadership Institute for Ethnic Minorities; Recognized for Pride of the Wolfpack award.

* Selected by NCAA and NACMA as an exemplary Division IA marketing office; chosen to host Share the Experience, an event for regional collegiate sports marketing peers to shadow game-day marketing/event/entertainment operations. 

* Invited to present twice in one year at the national conference for NACDA/NACMA; speaking on the best practices in game-day marketing/promotions and sportsmanship campaigns at Division IA schools. 

Jul 2000 - Jun 2003

Director for Marketing and Events, 2001 - 2003 Special Assistant to Athletics Director, 2000

North Carolina Central University

Promoted rapidly to increasing levels of responsibility and oversight; establishing first ever dedicated marketing office overseeing marketing/promotion, special event design, and game-day operations for a NCAA Division II athletics program. 

* Propelled integrated marketing/events platform to new level of professionalism and effectiveness; leveraging earlier sports background to bring a fresh new perspective, ideas, and elements to overall sports marketing and event program. 

* Achieved a 100% renewal rate of all corporate sponsors while increasing overall sponsorships by 25-30% across diverse categories; rebuilding relationships with key sponsorship accounts Dodge & Chevrolet, Verizon, Coca-Cola, as well as local properties affiliated with InterContinental Hotels Group, Marriott International, Starwood Hotels, and more. 

* Substantially reduced costs (estimated $75 - 100K annually) from the overall athletic budget; expertly negotiating in-kind and trade sponsorships above and beyond monetary contributions; Hosted game-day VIP hospitality receptions.

* Launched a brand architecture and management initiative; prompting redesign and branding strategy of the athletic logo and marks, single game and season ticket books, marketing brochures, schedule cards, and more. 

Jan 1998 - Jun 2000

Consultant

The Frederick Firm

Provided consulting services to diverse clientele in the areas of marketing and promotions, public and media relations, sponsorship management and fulfillment as well as event management; key clients/projects included the Center for the Study of Sports in Society/National Consortium for Academics and Sports (NCAS), Durham Bulls Baseball Club (Triple A), Greater Raleigh Chamber of Commerce Annual Golf Tournament; Triangle United Way; Sony Ericsson Tennis Open & Exposition.

Sep 1996 - May 1997

Communications Assistant

Orlando Magic

Collaborated on strategic media relations, corporate communications, special events, and game operations; Earned "Hats Off" award for performance in event management by coordinating the most successful High School Media Day ever.

1997 - 1997

Advertising and Corporate Communications Assistant

Atlanta Braves

Worked on several corporate communications and special event initiatives for the inaugural season at Turner Field including the Disney Wide World of Sports 3millionth fan contest, the MLB Throwback Game & Festival and grand opening of Braves Hall of Fame and Museum. 

Education

Education