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Varun Kalia

  • Address- 119 A Guru Nagar,Near Gole Market, Model Town, Jalandhar city,  Punjab
  • Mobile - 99153-85224


A well qualified and experienced Professional currently working with Devyani Food Industries Limited (Creambell) which deals in  Non Dairy Cream and Hot Kitchen Applications. Working as a Sales Executive and Seeking a challenging Career opportunity to work and grow with an organization that is truly professional and believes that employees are valuable assets for them and provide me an opportunity to get an exposure in Marketing & sales.

Work experience

December 2016Present

Sales Executive

Devyani Food Industries Limited (R J Corp)
  • Product Launch - Responsible for handling New Product launch of Whip Cream and Cooking cream by Creambell in Jalandhar and Ludhiana Territory.
  • Sales and Marketing - Managing a network of 2 distributors (Each in Jalandhar and Ludhiana territory) and handling Primary and Secondary Sales in the territories by allocating targets to distributor.
  • Targeting Customers - Supplying to Bakeries, Hotels and Restaurants by arranging Demo's and meetings with Chefs of Bakeries and hotels.
  • Inventory and Claim Settlement - Maintaining and regularly checking the Inventory at distributor's point and handling the claim settlement related procedure at distributor's end.
  • Discount and Scheme Management - Handling the discounts and schemes to be offered to Various Key Accounts and taking approval for the same from Management.
Mar 2016December 2016

Senior Sales Officer

Foodcoast International Pvt. Ltd.
  • Primary Sales - Enabling business growth by developing and managing a network of Channel Partners (Retailers, Wholesalers and Food Service). Handling a total of 3 wholesalers and 2 Distributors in the Jalandhar territory.
  • HoReCa Sales - Handling Hotels, Food services, Restaurants and Bakeries In Jalandhar.
  • Promotional Activities - Providing samples to Hotels, Food services and Restaurants of new products to be introduced and arranging meetings with chefs for providing feedback on product quality.  
  • Inventory and Claim Settlement - Maintaining and regularly checking the Inventory at distributor's point and handling the claim settlement related procedure at distributor's end.
  • Sales and Marketing - Responsible for Primary and Secondary Sales in the territory by allocating the targets to distributor and salesmen and motivating them through weekly reviews.
  • Strategic planning - Formulating business plans to increase the Product sales in the region. Active involvement in the promotional activities of the company’s products.
  • Customer support - Rectifying customer complaints related to Product Quality.
  • Business Development - Identifying new market segments, tapping profitable business opportunities and opening up of new dealers.
  • Discount & Allowance Management - Accountable for allowing the discounts to the key accounts in the territory.
  • Market Execution - To ensure that complete range of SKU’s shall be available with the channel partners.
Apr 2012Feb 2016

Business Development Associate(O&I and HoReCa)

Wal-Mart India Pvt ltd.(U.S Based MNC)

                                                   O&I(Office & Institutions)

  • Dealt in FMCG and GM (general merchandise) items.
  • Maintained and managed business performance system to achieve targets.
  • Identified business opportunities , tie-ups & setups and increased the Company’s presence across Jalandhar and nearby areas.
  • Lead generation - visited schools, educational institutions, Industries and co-operative societies for identifying prospective clients.
  • Understanding the market and competitors.
  •  Business planning.
  • Maintained professional internal and external relationships that meet company core values.
  • Got Special recognition from senior managers for procuring memberships from about 200 plus elementary and primary schools in district Jalandhar city and boosted the sales by 15 to 20 Lacs in a month. 
  • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customers, collaborate problems creatively and demonstrate high integrity.
  •  Lead  the Sales & marketing teams for testing the capability of WAL-MART's Private label brand's (Member's mark, Baker's & chef and Right buy)  and achieved tremendous growth targets in it. 

HoReCa (Hotels, Restaurants and caterers)

  • Dealt in FMCG and GM (general merchandise) items.
  • Managed the sales of HoReCa segment in Jalandhar, Hoshiarpur, Phagwara.
  • Ensured Regular Meetings With Hotel managers and Retailers for establishing good relationships that ultimately facilitates on the field sales activities and ensure achieving targets.
  • Driven volume and growth in the segment.
  • Regularly visited Beats so as to ensure proper coordination between company and customer.


Jan 2006Jan 2009

Guru Nanak Dev University
  1. Commerce  graduate from G.N.D.U Amritsar with first division.
  2. Member  in business club of commerce department.
  3. Managed and supervised cultural activities.
Apr 2005Mar 2006

Senior secondary

Shiv Jyoti Public School

1. Secured 65 % 

2. Held position of school captain

3. Captain of school volleyball team.


  • Interacting with people
  • Traveling


MS Excel, MS PowerPoint, MS Word