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Varun Kalia

  • Address- 119 A Guru Nagar,Near Gole Market, Model Town, Jalandhar city,  Punjab
  • Mobile - 99153-85224


A well qualified and experienced Professional currently working with Foodcoast International Pvt. Ltd. which deals in Mayonnaise, Ketchups, Sandwich Spreads, Dips, Gravies, Pastes and Crushes. Working as a Senior Sales Officer and Seeking a challenging Career opportunity to work and grow with an organization that is truly professional and believes that employee are valuable assets for them and provide me an opportunity to get an exposure in Marketing & sales.

Work History

Mar 2016Present

Senior Sales Officer

Foodcoast International Pvt. Ltd.
  • Primary Sales: Enabling business growth by developing and managing a network of Channel Partners (Retailers, Wholesalers and Food Service). Handling a total of 3 wholesalers and 2 Distributors in the Jalandhar territory.
  • HoReCa Sales: Handling Hotels, Food services, Restaurants and Bakeries In Jalandhar.
  • Promotional Activities: Providing samples to Hotels, Food services and Restaurants of new products to be introduced and arranging meetings with chefs for providing feedback on product quality.  
  • Inventory and Claim Settlement: Maintaining and regularly checking the Inventory at distributor's point and handling the claim settlement related procedure at distributor's end.
  • Sales and Marketing- Responsible for Primary and Secondary Sales in the territory by allocating the targets to distributor and salesmen and motivating them through weekly reviews.
  • Strategic planning: Formulating business plans to increase the Product sales in the region. Active involvement in the promotional activities of the company’s products.
  • Customer support: Rectifying customer complaints related to Product Quality.
  • Business Development: Identifying new market segments, tapping profitable business opportunities and opening up of new dealers.
  • Discount & Allowance Management: Accountable for allowing the discounts to the key accounts in the territory.
  • Market Execution: To ensure that complete range of SKU’s shall be available with the channel partners.
Apr 2012Feb 2016

Business Development Associate(O&I and HoReCa)

Wal-Mart India Pvt ltd.(U.S Based MNC)

                                                   O&I(Office & Institutions)

  • Dealt in FMCG and GM (general merchandise) items.
  • Maintained and managed business performance system to achieve targets.
  • Identified business opportunities , tie-ups & setups and increased the Company’s presence across Jalandhar and nearby areas.
  • Lead generation - visited schools, educational institutions, Industries and co-operative societies for identifying prospective clients.
  • Understanding the market and competitors.
  •  Business planning.
  • Maintained professional internal and external relationships that meet company core values.
  • Got Special recognition from senior managers for procuring memberships from about 200 plus elementary and primary schools in district Jalandhar city and boosted the sales by 15 to 20 Lacs in a month. 
  • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customers, collaborate problems creatively and demonstrate high integrity.
  •  Lead  the Sales & marketing teams for testing the capability of WAL-MART's Private label brand's (Member's mark, Baker's & chef and Right buy)  and achieved tremendous growth targets in it. 

HoReCa (Hotels, Restaurants and caterers)

  • Dealt in FMCG and GM (general merchandise) items.
  • Managed the sales of HoReCa segment in Jalandhar, Hoshiarpur, Phagwara.
  • Ensured Regular Meetings With Hotel managers and Retailers for establishing good relationships that ultimately facilitates on the field sales activities and ensure achieving targets.
  • Driven volume and growth in the segment.
  • Regularly visited Beats so as to ensure proper coordination between company and customer.


Aug 2009Jul 2011


Chitkara University

During my M.B.A Course I Covered all aspects of  Marketing, sales and distribution

CGPA Achieved 7.0


BIG BAZAAR Future Group

  •  Engaged in future group initiative of "Exchange Mela"
  •  Enhance communication channel between scrap dealer and sales department.
  •  Disbursed discount coupons , Accelerated the rate of acquiring new customers.

Organized "Quest -Ions 2009" the First ever quizzing extravaganza for all B-Schools in North India in collaboration with GREY CAPS

  •  Promoted quiz in various colleges, Described quiz details to college authorities and students by distributing Posters and giving presentations.
  •  Regions Covered: Jalandhar, Punjab
  •  Colleges Covered: 4, Team Size: 4

    Jan 2006Jan 2009

    Guru Nanak Dev University
    1. Commerce  graduate from G.N.D.U Amritsar with first division.
    2. Member  in business club of commerce department.
    3. Managed and supervised cultural activities.
    Apr 2005Mar 2006

    Senior secondary

    Shiv Jyoti Public School

    1. Secured 65 % 

    2. Held position of school captain

    3. Captain of school volleyball team.


    • Interacting with people
    • Traveling


    MS Excel, MS PowerPoint, MS Word