Aurea Luz Cueva

Aurea Luz Cueva

Work History

Work History
Sep 2008 - Sep 2010

Account Manager - Natural Resource

Adexus Peru S.A.

  • Working as part of the commercial sales team, operational teams and legal to identify opportunities develop strategies and achieve operating, sales and marketing plans.
  • Supporting the achievement of deal margin targets for assigned territories: Oil, Energy and mines.
  • Establishing and maintaining customer relationships to maximize long-term returns and accommodate changes in market as new products and technologies emerge.
  • Leading Customer Inquiry-to-Order efforts, develops and implements account strategies and tactics in order to increase market penetration and new sales opportunities for service offerings in National Markets
  • Some of the solutions I used to sell are:

·Unified Communications

·Network Optimization

·Network Infrastructure Solution

·Wireless solutions

·IT Security

·Web collaboration

·Server’s Virtualization

·Desktop’s Virtualization (VDI)

·Application’s Virtualization

.   Content Management
Mar 2007 - Feb 2008

Regional Business Development - Centro America

Micro Systemas Miami Inc

  • Responsible for identifying new business opportunities and key business trends in Centro America and coordinating Account Management and Order Management functions for successful execution
  • Identifies potential outsourcing business opportunities and new services based on market research, trend analysis, and customer feedback.
  • Conducts regular meetings with internal and external constituencies to explore, design and implement new outsourcing business opportunities.
  • Clearly defines scope, requirements and business concept for potential projects. Analyzes possible solutions including profitability, risk analysis, and leverage opportunities with related product/service offerings.
  • Develops business plans and performance. Manages day-to-day activities and provides group leadership to a team operating to support the development or operations of new or proposed programs or services for both Inside and Field sales as assigned.
Jul 2004 - Jul 2005

US Exporters Field Sales

Ingran Micro Latinoamerica Inc

·Increases Ingram Micro’s presence, expands mind share and increases revenue, profitability and customer satisfaction with US Exporter customers.

·Works in conjunction with all Ingram Micro’s Vendor representative, Inside Sales to close incremental sales opportunities

·Provides assistance and support to customers, educated and trained them about Ingram Micro’s products & services.

·Increase Best relationship between customers and Ingram Micro’s Associates.

·Identify customer’s profile and their market for advice and sale them Ingram Micro’s products and develop new products for them 

May 2003 - May 2004

3COM/IBM Product Manager

Ingran Micro Latinoamerica Inc

·Works in conjunction with the Vendor representative, Inside Sales and Field Sales groups in Latin countries to uncover, qualify, measure and close incremental sales opportunities

·Sole function was to serve as an internal Ingram Micro advocate for the Vendor, with the goal of generating/increasing sales, market share and customer breadth for the Vendor's product line, by working in conjunction with the Ingram Micro Sales, Purchasing and Marketing departments

·Commitment to the resellers based in dedicated support, acting as a Vendor liaison to educate and train them, as well as the Ingram Micro’s Inside Sales force on the Vendor's products.

·Responsible for moderate to complex functions of Order Management, responds to issues escalated from sales reps in team, routes related credit and cost-override issues, addresses product returns and backorders, and probes for add on selling opportunities.

·Determine parameters for inventory stocking strategy, return of product, forecasting, payment decisions, Excess & Obsolete inventory management and priority allocation. 

Jul 2002 - May 2003

3COM Product Manager

Adistec Corp

·Increased Sales for strategies vendors developing new market for them by country. Develop business plans

·Develop project plan based on client's requirements; organize project team and design project metrics and reporting.

·Develop and facilitate profitable partnerships and strategic management of the vendor relationship

·Forecasts and pursues sales opportunities through the sales cycle to the sales close

·Understand vendors' key initiatives, assisting category manager with products and markets served. 

·Act as a resource to the department as a vendor expert.

·Recommend new opportunities for incremental sale. 

·Serve as elevation point for buy backs and customer return allowances.

Jul 2001 - Jul 2002

International Sales

Adistec Corp

·Responsible for growing profitable revenue and market share from customers assigned to my territory in Latin Countries.

·In the strategic planning role, I coordinated with Adistec Business Development Manager and the Sales Director area to develop strategy and execution plans to meet the financial goals of the territory.

·In managing customer accounts I was the central point of contact for executives within the account and must coordinate with Adistec Sales Associates to ensure that order fulfillment maintains the standards set for those customers.

·Performing moderate to complex functions of sales and order management.

·Recognized by management and junior team members as capable of resolving complex opportunities and issues and able to navigate through the various sales support functions of Adistec.

·In addition to serving the customer, provides assistance and support to the members of my sales team

Oct 1993 - Dec 2001

IBM Champion

MPS Mayorista del Peru

For seven years I had been working in various positions in a computer wholesaler company which allowed me to obtain an excellent view and extensive experience in the Information Technology market and Business.

·IBM Champion (1999 – 2001)

·Field Sales (1998 – 1999)

·Corporate Sales (1995 – 1998)

·Telesales (1993 – 1995)

Education

Education

Relevant Courses

Trained in technical sales and products sales for different IT Manufactures: Microsoft, IBM, HP, Toshiba, Lexmark, 3COM, Novell, Citrix, etc.Import Strategies, Novel’s Red Administration, Preparation for Top Secretaries, Word, Excel, PowerPoint, Internship Business Program : Vancouver –Canada (06 month)

MB & L Sales Clinic, Cisco Sales Expert, Oracle Database 11g Sales Champion Assessment, CSSO for Desktop Delivery, CSSP For Application Delivery, CSSP For Datacenter Delivery

2000 - Present

Marketing Specialist

ESAN - Business School

Increased experience in sales with technical programs and management courses: Product Manager, Sales Management, Ethical Leadership and Sales, Marketing & Planning, Advertising and promotion, Marketing Strategy, Marketing research, Consumer Behavior.

May 2008 - May 2009

El Pacifico University - Peru

Certifications

Certifications
2008 - Present

Cisco Sales Expert

Cisco
2009 - Present

Oracle Database 11g Sales

Oracle
2009 - Present

CSSO for Desktop Delivery

Citrix
2009 - Present

CSSP For Application Delivery

Citrix
2009 - Present

CSSP For Datacenter Delivery

Citrix