Senior Account Executive1/05 to 6/06
Account Executive 1/03 to 1/05
Assigned to the Georgia-Pacific account – specifically (6) National Towel, Napkin and Bath Tissue consumer products.
Lead client/agency contact in the management of integrated consumer promotions and relationship marketing efforts for a leading CPG company.
-Active involvement in strategic planning, evaluation of promotional opportunities and negotiations with potential corporate partners.
-Solely managed 3rd party Sweepstakes Administration agencies to ensure legal compliance.
-Supervised all creative development/production for national FSIs, In-store POP, web-based promos, magazine tip-ins, poly-wraps, designated promotional URLs, etc.
-Oversaw weekly client status calls, presentations, photo shoots, radio records, press runs and coordination of onsite sampling/hospitality events and celebrity meet and greets.
oTeam received the 2003 Super Reggie Award for Do You Know a Brawny Man Contest
oFacilitated a Lee Ann Womack “backyard” concert for the winner of the Sparkle Hometown Concert Contest.
oLeveraged GP corporate sponsorship of Petty Enterprises/#45 NASCAR car through, consumer sweepstakes, at-track hospitality/sampling events, and driver meet & greets.
oSuccessfully executed 45+ national consumer promotions from 2003 – 2008.