Lawrence Buirse

Work History

Work History
Mar 2011 - Present

Communications Coordinator

City of Dallas

I serve as the point-of-contact and strategist for the messaging behind the City of Dallas employee benefits and wellness programs.

I am the content editor for all communications that promotes the City of Dallas (COD) on-site employee health clinic.

I am the copywriter and editor of Benefits Focus, the monthly newsletter created for COD employees.

I am the content editor for the COD HR-Benefits intranet site. I am responsible for updating all content and assuring that the information is concise and comprehensible.

I advise the HR-Benefits staff on employee communications and the messaging tools, which include email blasts and promotional materials such as flyers, posters and handouts.

Job Accomplishments: City of Dallas

I composed a communications plan for the HR-Benefits Division that included a detailed outline of the strategic plan to enhance the image of the division and to strengthen the lines of communication between the division and all City employees and retirees.

I designed a new brochure for the on-site employee health clinic that highlights the services and features of the clinic.

During my first month in this role, I created Benefits Focus, a monthly newsletter that provides up-to-date benefits and wellness information to COD employees.

Nov 2004 - Jul 2010

Publications Specialist

St. Jude Children's Research Hospital

Editor and Copywriter, St. Jude Today

I was the point of contact for all breaking news events at St. Jude. I assembled information and wrote copy for St. Jude Today, the hospital’s daily e-newsletter.

Copywriter for Images of St. Jude

After capturing images and audio for hospital events, I created feature stories and wrote captions for the events. These events were posted on the hospital’s internal and external websites.

Lectures and Seminars

I formatted a weekly academic seminar calendar and distributed it electronically to employees and members of the medical and research community.

Writer, St. Jude Insider

I interviewed St. Jude employees from various departments to gather story leads. The content collected was featured in St. Jude Insider, the hospital’s biweekly newsletter.

Media Relations Liaison and Public Information Specialist

Assembled and distributed informational packets to visiting media and members of St. Jude staff. I also assembled and distributed media packets to Human Resources for weekly New Employee Orientation.

I worked closely with the media relations team during campus events that are open to local and national media (ex. Thanks and Giving®). My primary duty involved interacting with patients, families and other guests regarding the hospital media guidelines, which included patient consents during filming and photo opportunities.

EventCenter Administrator

Served as the administrator for EventCenter, the hospital’s online room-booking database. I assigned user login information to employees and managed all conference room issues and requests.

Apr 2005 - Sep 2007

Reporter

Hoopsworld

Hoopsworld is a full service, basketball-specific print and online news resource that provides full game and team coverage, in-depth interviews and related features from staff writers and guest journalists.

As team reporter for the National Basketball Association’s Memphis Grizzlies franchise, I captured audio through interviews with players, coaches and team officials.

I wrote and edited team reports, pre-game and post-game reactions, and feature stories.

As a trusted writer for Hoopsworld, I was responsible for uploading copy to Hoopsworld.com.

Job Accomplishments: Hoopsworld

After starting as a contributing writer for the magazine and website, I was appointed to cover my local NBA franchise─the Memphis Grizzlies. In the role of team reporter, I had full autonomy, which strengthened my time and project management skills in a deadline-driven environment.

Education

Education
Aug 1993 - Dec 1998

Bachelor of Arts

Philander Smith College

Skills

Skills

Microsoft Office

I have more than 10 years experience in the advanced use of various Microsoft software, including Word, PowerPoint, Excel and Outlook.

Communications

Along with my career experiences, I have continued to received training in the area of communications through various team-building workshops that focused on media and public relations.

Desktop Publishing

I have an extensive working background that involves the use of desktop publishing software such as Adobe InDesign and InCopy, and Microsoft Publisher.

Summary

I am an experienced communications professional with a wide array of skills gained from a diverse work background. I am a proven project manager with extensive knowledge of communications and publishing.

Interest

Basketball

Community outreach

Freelance writing

Sports journalism

Portfolio