Creative Sparks brings your business stories to life! Story is one of the oldest and most compelling forms of communication. Corporate stories establish connections between the professionals that make up your firm and the clients who sustain it.Creative Sparks will help translate your professionals' thoughts and ideas into stories that your key audiences will be eager to read online or in print. And we will help you weave those stories into the larger narrative that is your firm's brand.
Jan 2005 - Apr 2010
Manager of Marketing Services
Associated Regional Accounting Firms (dba PKF North America)
Provided a variety of marketing services to PKF North America, its affiliate ProfitCrew and their respective member firms. Responsibilities ranged from writing and editing to arranging and facilitating in-person and virtual committee meetings and presentations.
Jan 2002 - Jan 2005
Planned and wrote copy for monthly, eight-page newsletters CPA Marketing Report, CPA Personnel Report and CPA Managing Partner Report.
Nov 1997 - Dec 2001
Strafford Publications, inc.
Planned and wrote copy for monthly, eight-page newsletters CPA Marketing Report and CPA Personnel Report. Contributed articles to monthly newsletters CPA Managing Partner Report and Public Accounting Report.
May 1997 - Oct 1997
American Health Consultants
Wrote and edited content for monthly health publications.
1998 - 2010
Association for Accounting Marketing
Attended Association for Accounting Marketing annual conference 12 of past 13 years, where I gained valuable insight into the struggles and opportunities faced by accounting firms and their marketers.
Sep 1993 - May 1997
Bachelor's in Journalism (ABJ)
University of Georgia
Graduated Phi Beta Kappa and Kappa Tau Alpha