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Work experience

Marketing Associate

Precif Technologies

Silicon Valley Software Startup focusing on Business Software Solutions

  • Created marketing collateral (presentations, fact sheets) for new Product Value Management (PVM) enterprise software offerings.
  • Presented products and services to all sales prospects and prospective channel partners, and maintained relationships with them
  • Conducted competitive analysis. This included identifying points of parity and difference with the offerings of key competitors.
  • Created draft press releases, and initiated contact with a few selected industry press writers to promote PVM product mentions in their articles
  • Worked with Engineering and Professional Services personnel to gather product feature information, as well as provide feedback from prospects
Sep 2009Dec 2010

Student Consultant

The Starlight Foundation

  • Developed and presented a comprehensive Social Media Strategy to the Starlight Foundation with a core team of fellow MBA candidates as part of a management consulting project. This included strategic usage of Facebook, Twitter, Blogs, and various analytics as part of a comprehensive plan
Jun 2010Aug 2010

Research & Strategy Consultant

Australian School of Business

  • Conducted detailed resource & capability, customer alignment, and competitor analysis for the ASB’spostgraduate product portfolio
  • Determined current and desired strategic positioning of the ASB and its products through a detailed segmentation analysis, and presented analysis and recommendations to senior management
Jan 2010Apr 2010

Independent Contractor/Intern

Social Ventures Australia
  •  Identified and presented recommendations and best practices in organizational network management and  in a report to senior management. This included knowledge management, internal HR practices, and strategic utilization of social media for both HR and marketing purposes
Jun 2005Dec 2007

Marketing & Communications Executive

  • Project Managed both national and regional advertising and promotional campaigns that included TV, Print,    Radio, Online, and BTL elements. This was an end to end role that spanned idea development, agency  management and creative development, execution, and analysis.
  • Introduced and rapidly built awareness and adoption of McDelivery™ in the North Indian market- Doubled same store delivery sales after one year
  • Managed the Family Marketing brand portfolio (Happy Meals, Ronald McDonald,  etc). Key Responsibilities included:
  1. Managing and formally briefing external advertising, PR, and media agencies (Leo Burnett, Corporate Voice, Madison Media) and managing relationships with key suppliers and partners
  2. Negotiating lucrative promotional partnerships with numerous organizations, including HP, Coca-Cola, and Reliance Communications
  3. Coordinating with Regional HQ and international partners to ensure a smooth Happy Meal Toy supply chain
  • Contributed to the strategic decision making process by providing analytical support to the      Director of Marketing and conducting customer segmentation analysis
  •  Opened 7 restaurants that remain highly profitable with a cross functional team consisting of Marketing, Corporate Communications, Business Development and Operations
Jun 2003Aug 2003


Jun 2001Aug 2001




Jan 2009Jun 2010


Australian Graduate School of Management

  • Ranked in Top 40 Worldwide by Financial Times
  • Lead a team that developed an award winning fundraising model for The Smith Family as part of the CIE Social Endeavour Prize (2009)
  • Finalist in the AGSM Qantas Case Challenge, which involved designing a strategic plan for Qantas Frequent Flier program (2009)
  • Relevant Courses Completed: Marketing Management, Integrated Marketing Communications, Financial Statement Analysis, Strategy & Management, Leadership Concepts & Practice, Accounting for Planning & Control, International Entrepreneurship, Organisational Behaviour, Operations Management, Data Analysis, Finance


- Music and Music Writing

- Golf

- Soccer

- Marketing & Social Media Strategy

- Politics & World Affairs

- History

- Travel