Silicon Valley Software Startup focusing on Business Software Solutions
- Created marketing collateral (presentations, fact sheets) for new Product Value Management (PVM) enterprise software offerings.
- Presented products and services to all sales prospects and prospective channel partners, and maintained relationships with them
- Conducted competitive analysis. This included identifying points of parity and difference with the offerings of key competitors.
- Created draft press releases, and initiated contact with a few selected industry press writers to promote PVM product mentions in their articles
- Worked with Engineering and Professional Services personnel to gather product feature information, as well as provide feedback from prospects