Olivier Lazzarini


Highly skilled marketing expert, I mainly worked in the entertainment field (toys, publishing, cinema), both in companies and agencies, servicing world leaders: McDonald's, Hasbro, Unilever, Cadbury, Nestlé.

I have worked in an international environment, with American, English, Italian and Japanese companies. I have launched and ran the French subsidiary of an international marketing agency with high reputation.

Totally customer focused, I am keen at generating out of the bow solutions to conquer and develop market shares.

Work History

Work History
Jan 2006 - Mar 2009

Marketing, Communication and Licensing Managing Director

Glénat Editions

Managed a team of 18 people incl. product manager, event manager, public relations and licensing people,

Reorganized and developed a department that had a strong turnover,

Elaborated marketing plans and researched the areas of development, notably digital future of books.

Generated licensing strategic plan, policy and terms of licensing,

Redesigned main on-line platforms (www.glenatbd.com; www.ventsdouest.com www.glenatmanga.com, www.drugstorebd.com)

Developed strong trade marketing actions together with sales dpt,

Member of the Executive Board, reporting to Founder and Chairman 

Oct 2001 - Jan 2006

Managing Director

The Marketing Store

Implemented and managed the French subsidiary

Followed up of international key clients (McDonald's, Nestlé, Nissan),

Generated out of the box ideas to boost sales and traffic,

Developed local clients basis (Cadbury, Unilever, Yves-Rocher, Coca-Cola, Twentieth Century Fox, Heinz....)

Set major partnerships with key players in the entertainment field,

Took an active part in the European Strategic Group

€ 12million turnover developed from scratch, recruiting a team of 12 talents 

Aug 1997 - Sep 2001

Managing Director

Simon Marketing International

Took over key client: McDonald's France and increased business by 60%

Created most of the top successful traffic building programmes at McDonald's

Became Managing Director of the agency after 3 years

Developed new client basis: Cadbury, L'Oréal, Made In Sport, Danone, Sony...

Managed a team of 16

Mar 1995 - Jul 1997

Marketing Director

Panini France

Managed a team of product managers, editorial and research people,

Researched and acquired properties to develop new collections,

Conducted the market research to take over Marvel Comic Books and implemented the launch of the range of products,

Developed in-store actions to boost sales

Sep 1991 - Feb 1995


Launched Action Man and World Wresting Federation toys,

Managed various product lines incl. Gi-Joe, Transformers, Cindy (advertising, promotions, trade marketing)

Sep 1987 - Aug 1991

Groupe Jean-Michel Tivoly

Salesman in Normandy

Marketing Assistant in the Italian subsidiary

New product development


1998 - Present

McDonald's University

McDonald's International University

Sep 1984 - Jul 1987

Ecole Supérieure de Commerce de Chambéry
Oct 1983 - Jun 1984


Université de Lyon II
Sep 1982 - Jun 1983

Lycée La Martinière

Khâgne - classe préparatoire à l'Ecole Normale Supérieure




Hiring and managing talents Incentive and motivation

Marketing (strategic and field)

Strong analytic capability Market research Evaluation of new products Target knowledge (expert in kids/teens) Out of the box sales boosting devices Return on Investment evaluation