Education

Education
Aug 2008 - Present

M.S. in Mass Communications

Southern Illinois University

Relevant Coursework

Media Campaigns • Media Law and Policy • Seminar in Propaganda • Mass Communication Theory

Mass Media in Society • Research Methods for Mass Communications

Corporate and Non-Broadcast Video • Writing for the Media • The Literature of Journalism 

Work History

Work History
Jan 2004 - Present

MUSIC INSTRUCTOR/SALES ASSOCIATE

Schmitt Music Center
  • Responsible for generating business by obtaining new clients
  • Sell store merchandise to students
  • Plan, organize and promote student recitals
  • Record recital performances
  • Expand, develop and implement new teaching methods
  • Full responsibility for the private instruction of guitar and bass students
2010 - Present

SOCIAL MEDIA MANAGER ASSISTANT

ALIVE Magazine
  • Developing and managing ALIVE Magazine’s social media and web marketing
  • Responsible for creating and executing social media marketing campaigns 
  • Administrating web related components of alivemag.com, social media applications – Facebook, Twitter, blogging and related areas plus interest in and knowledge of social media analytic tools

Specific tasks include: • Creating Facebook events, status updates, posting tweets and engaging users via Twitter

• Researching and identifying potential media opportunities 

• Exploring ways in which the company might engage the user community both within the existing sites and on external social media platforms

• Video production and editing

Sep 2010 - Present

ST. LOUIS MUSIC EXAMINER

Examiner.com

Layla's passion for writing is only surpassed by her devotion to music. She is a versatile musician who also teaches guitar and bass lessons. Read her personal insights into the local metal scene as well as what's going on in the metal world. 

2007 - Present

SOCIAL MEDIA SPECIALIST

Schmitt Music Center

• Manage and grow online community from scratch

• Responsible for social media strategy

• Manage and update company Twitter & Facebook accounts

• Create offline marketing strategies 

2003 - Present

Freelance Music/Event Promoter

Self-Employed

  • Creating media kits
  • Scouting out suitable venues for the specific event:CD Releases, Trivia Nights, Fundraisers, etc.
  • Contacting the concert venue
  • Ensuring the availability of facilities for the performance
  • Arranging DJ, lights and sound details when needed
  • Meeting with bands or representatives of bands
  • Contract negotiations
  • Researching and identifying potential media opportunities
  • Contacting media outlets
  • Distributing promotional materials (cds, fliers, stickers, etc.)
  • Delivering promoting materials to various channels including local news, radio, Internet,
  • leaflets, etc.
May 2006 - Aug 2008

BARTENDER

Bar Louie
  • Assisted with party planning and events 
  • Greeting and serving customers in a fast-paced environment
  • Greeting and assisting vendors and job applicants
  • Effective in creating repeated business
  • Suggestive sales of top shelf beverages and appetizers
  • Inventory, stocking and cleaning
  • Proficient in opening and closing the bar
Jan 2000 - May 2004

MEDICAL LAB ASSISTANT

Diabetes, Thyroid, Osteoporosis Clinic of Southern Illinois
  • Responsible for preparing and running lab procedures: drawing blood, injections, and test studies
  • Lab tests performed: EKG’s, CBC, HgA1C, TSH, PSA, and sed rates
  • Recorded, calculated, and entered data into patient charts
  • Performed maintenance on all machines used 
  • Ensured the quality control of laboratory procedures and equipment functionality by performing proficiency tests and calibrations
  • Inventory and ordering of medicines and supplies for clinical use
  • Office duties included: answering multiple phone lines, making appointments for check-ups, medical tests, and follow-ups to obtain results, distributing pharmaceutical samples

Skills

Skills

Adobe Creative Suite

Dreamweaver, InDesign, Illustrator and Photoshop 

Sony Vegas 9

Video Editing

Finale

AVID

ProTools

Web Coding

HTML  CSS

Microsoft Office

Excel, Access, Outlook, PowerPoint, Publisher, Word 

Certifications

Certifications
2009 - Present

Busch Stadium

St. Louis, MO
2009 - Present

Skyline Church

O'Fallon, IL
2009 - Present

Heartbreakers Rock n Roll Saloon

St. Louis, MO
2007 - Present

South City Music Festival

St. Louis, MO
2006 - Present

Mississippi Nights

St. Louis, MO
2005 - Present

UMB Bank Pavilion -VANS Warped Tour

St. Louis, MO
2004 - Present

The Brick

Kansas City, MO
2004 - Present

The Duck Room

St. Louis, MO
2004 - Present

The Pageant

St. Louis, MO
2003 - Present

Rock-Around Music Festival

Las Vegas, NV
2010 - Present

Topsider Nightclub

Osage Beach, MO
2006 - Present

"Les Misérables"

Edwardsville, IL
2009 - 2011

Helen's Fitzgerald's

Maryland Heights, MO
2009 - 2011

Trainwreck Westport

St. Louis, MO
2008 - 2011

Syberg's Westport

Maryland Heights, MO
2008 - 2011

Fairmount Race Track

Collinsville, IL
2008 - 2011

Pop's Nightclub Concert Venue

Sauget, IL
2009 - 2010

VooDoo Lounge at Harrah's Casino

Maryland Heights, MO
2008 - 2010

The Red Duece

German Town, IL
2010

Club Sevens

E. St. Louis, IL
2008 - 2010

The Phoenix Super Bar

St. Louis, MO
1994 - 2006

Hi-Pointe Café

St. Louis, MO
1991 - 1994

Jazz Combos

Edwardsville, IL