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Education

Aug 2008Present

M.S. in Mass Communications

Southern Illinois University

Relevant Coursework

Media Campaigns • Media Law and Policy • Seminar in Propaganda • Mass Communication Theory

Mass Media in Society • Research Methods for Mass Communications

Corporate and Non-Broadcast Video • Writing for the Media • The Literature of Journalism 

Work experience

Jan 2004Present

MUSIC INSTRUCTOR/SALES ASSOCIATE

Schmitt Music Center
  • Responsible for generating business by obtaining new clients
  • Sell store merchandise to students
  • Plan, organize and promote student recitals
  • Record recital performances
  • Expand, develop and implement new teaching methods
  • Full responsibility for the private instruction of guitar and bass students
2010Present

SOCIAL MEDIA MANAGER ASSISTANT

ALIVE Magazine
  • Developing and managing ALIVE Magazine’s social media and web marketing
  • Responsible for creating and executing social media marketing campaigns 
  • Administrating web related components of alivemag.com, social media applications – Facebook, Twitter, blogging and related areas plus interest in and knowledge of social media analytic tools

Specific tasks include: • Creating Facebook events, status updates, posting tweets and engaging users via Twitter

• Researching and identifying potential media opportunities 

• Exploring ways in which the company might engage the user community both within the existing sites and on external social media platforms

• Video production and editing

Sep 2010Present

ST. LOUIS MUSIC EXAMINER

Examiner.com

Layla's passion for writing is only surpassed by her devotion to music. She is a versatile musician who also teaches guitar and bass lessons. Read her personal insights into the local metal scene as well as what's going on in the metal world. 

2007Present

SOCIAL MEDIA SPECIALIST

Schmitt Music Center

• Manage and grow online community from scratch

• Responsible for social media strategy

• Manage and update company Twitter & Facebook accounts

• Create offline marketing strategies 

2003Present

Freelance Music/Event Promoter

Self-Employed

  • Creating media kits
  • Scouting out suitable venues for the specific event:CD Releases, Trivia Nights, Fundraisers, etc.
  • Contacting the concert venue
  • Ensuring the availability of facilities for the performance
  • Arranging DJ, lights and sound details when needed
  • Meeting with bands or representatives of bands
  • Contract negotiations
  • Researching and identifying potential media opportunities
  • Contacting media outlets
  • Distributing promotional materials (cds, fliers, stickers, etc.)
  • Delivering promoting materials to various channels including local news, radio, Internet,
  • leaflets, etc.
May 2006Aug 2008

BARTENDER

Bar Louie
  • Assisted with party planning and events 
  • Greeting and serving customers in a fast-paced environment
  • Greeting and assisting vendors and job applicants
  • Effective in creating repeated business
  • Suggestive sales of top shelf beverages and appetizers
  • Inventory, stocking and cleaning
  • Proficient in opening and closing the bar
Jan 2000May 2004

MEDICAL LAB ASSISTANT

Diabetes, Thyroid, Osteoporosis Clinic of Southern Illinois
  • Responsible for preparing and running lab procedures: drawing blood, injections, and test studies
  • Lab tests performed: EKG’s, CBC, HgA1C, TSH, PSA, and sed rates
  • Recorded, calculated, and entered data into patient charts
  • Performed maintenance on all machines used 
  • Ensured the quality control of laboratory procedures and equipment functionality by performing proficiency tests and calibrations
  • Inventory and ordering of medicines and supplies for clinical use
  • Office duties included: answering multiple phone lines, making appointments for check-ups, medical tests, and follow-ups to obtain results, distributing pharmaceutical samples

Skills

Adobe Creative Suite
Dreamweaver, InDesign, Illustrator and Photoshop 
Sony Vegas 9
Video Editing
Finale
AVID
ProTools
Web Coding
HTML  CSS
Microsoft Office
Excel, Access, Outlook, PowerPoint, Publisher, Word 

Certifications

2009Present

Busch Stadium

St. Louis, MO
2009Present

Skyline Church

O'Fallon, IL
2009Present

Heartbreakers Rock n Roll Saloon

St. Louis, MO
2007Present

South City Music Festival

St. Louis, MO
2006Present

Mississippi Nights

St. Louis, MO
2005Present

UMB Bank Pavilion -VANS Warped Tour

St. Louis, MO
2004Present

The Brick

Kansas City, MO
2004Present

The Duck Room

St. Louis, MO
2004Present

The Pageant

St. Louis, MO
2003Present

Rock-Around Music Festival

Las Vegas, NV
2010Present

Topsider Nightclub

Osage Beach, MO
2006Present

"Les Misérables"

Edwardsville, IL
20092011

Helen's Fitzgerald's

Maryland Heights, MO
20092011

Trainwreck Westport

St. Louis, MO
20082011

Syberg's Westport

Maryland Heights, MO
20082011

Fairmount Race Track

Collinsville, IL
20082011

Pop's Nightclub Concert Venue

Sauget, IL
20092010

VooDoo Lounge at Harrah's Casino

Maryland Heights, MO
20082010

The Red Duece

German Town, IL
2010

Club Sevens

E. St. Louis, IL
20082010

The Phoenix Super Bar

St. Louis, MO
19942006

Hi-Pointe Café

St. Louis, MO
19911994

Jazz Combos

Edwardsville, IL

Writing Samples

Professional Writing

Video Production

Web Portfolio

References

Available on request only.

Volunteer Work

Key Strengths

  • Social Media Marketing
  • Media Relations
  • Writing & Editing 
  • Public Speaking

Social Networking Sites

Production Skills

Knowledge of most audio and video equipment  including:

  • microphones
  • sound speakers
  • cameras
  • lights
  • video screens
  • projectors
  • video monitors
  • recording equipment
  • recording/editing software (e.g. ProTools and Avid)

Music Experience

Qualifications Summary

•  Professional writer with strong background in AP writing style; experience writing web and print media

• Experience writing grant and budget proposals

• Experience with integrated media marketing and copywriting • Excellent interpersonal, group meeting facilitation, and presentation skills; experience working with executives • Expertise in Microsoft Word, Excel, Access and PowerPoint

• Experience with editing and design software: Avid, Sony Vegas Pro 9, ProTools, Illustrator and InDesign

• Experience with corporate branding

• Active in social networking sites since 2006 • Experience actively engaging in social media and event planning • Knowledge of HTML, CSS development associated with web design