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A highly skilled, multilingual analyst, researcher, scholar and writer, with years of experience

conducting research and analysis that deliver insight for both corporate and academic

organisations. Proven experience in mastering new and complex information quickly,

managing large workloads within strict deadlines and developing strong relationships with

clients and team members.

Work experience

Nov 2008Present

Account Manager


I was responsible for the implementation of agreed media analysis and PR evaluation projects and programmes for clients such as Symantec, Aviva and the UK Borders Agency. I maintained strong and productive client relationships for the duration of the project.

Jul 2009Present

Internet Research Director

State of Play

I am responsible for coordinating internet research projects. My responsibilities also include helping organisations such as GlaxoSmithKline and Orange to understand the online landscape in addition to planning and executing effective online campaigns.

Jul 2009Present


Semantica Research

I am the founder and Director of Semantica Research Limited, a research consultancy that provides strategic consultancy on a range of communications projects from viral marketing to digital diplomacy. To date I have worked on various digital projects for organisations such as Barclaycard, the Foreign and Commonwealth Office, Lufthansa, Kimberly Clark and SECTU amongst others. Projects for the above organisations include the monitoring and evaluation of real-time digital media feeds, viral campaign evaluation and strategic consultancy on online communications campaigns.

Jul 2005Nov 2008

Senior Researcher

Infonic PLC

I produced high-level, executive reports measuring online stakeholder perception by monitoring and evaluating online discussion and subsequent stakeholder activity. I achieved this by mapping the most relevant influencers and detractors, identifying the topics of discussion and analysing the findings using various online measurement methodologies and tools such as Omniture, Google Analytics and Yahoo! Web Analytics. In addition, I conducted research projects in multiple languages and line-managed junior researchers, before presenting the report findings to clients.


Project Coordinator

Asociación MAPU, United Nations Volunteers

I translated Spanish-language campaign material and drafted the English-language awareness-building campaign strategy.




Royal Holloway, U. of London

Web 3.0 and National Security: To What Extent Will New Web Technologies Contribute to Terrorism in France and Spain?

Areas of focus include the use of Web analytics tools and methodologies to prevent and propagate terrorism, the potential role of the Semantic Web in terrorist organisations and the role of emerging mobile technologies in terrorist activities



Birkbeck, U. of London

MSc in International Security and Global Governance

Sep 1997Jun 2000


Staffordshire University

  BSc (Hons) Psychology and Literature, Staffordshire University


Primary and Secondary Research Skills
I have extensive skills in both primary and secondary research skills cultivated both in an academic and commercial environment.
Online Research
I am an expert in conducting online research, particularly that for online and social media.
Project/Account Management
I am proficient at managing projects and accounts for my clients.
Web Analytics
I have considerable experience using web analytics tools such as Omniture, Google Analytics and WebTrends.
I am a competent translator of the romance languages into English