Global Shopper Marketing Director, Pain Relief Category
GlaxoSmithKline Consumer Healthcare (post Novartis Joint Venture)
Shopper Marketing Lead & Leadership Team member for the GSK Power Category, Pain Relief, with sales of +1.4bn GBP p.a. Brand portfolio include the No.1 global Topical Pain Relief brand Voltaren and the No.2 global Systemic Pain Relief brand Panadol as well as multiple regional brands. Key responsibilities include the design and execution of global shopper marketing campaigns, innovation launch, shopper strategy, path to purchase strategy and definition, insight development & deployment, brand positioning, pricing strategy, P&L management, expansion strategy, retail facing category vision and strategy and global, regional and market level shopper capability development.