Laurie Muschick

Work History

Work History
Sep 2011 - Present

Alvernia University
Marketing & Communications (2011-Present) Responsibilities include managing marketing campaigns, marketing budget, and outside vendors.
  • Planned and executed multi-channel marketing campaign for new program launch at Alvernia's Philadelphia Center. Identified most effective advertising channels and tactics and negotiated vendor pricing. Tactics included TV, radio, online, print, and social media advertising.
  • Manages social media communications (Facebook, Twitter, LinkedIn) for Alvernia's School of Graduate & Adult Education.
  • Developed budget tracking tool to more efficiently identify marketing expenditures and budget variances.
  • Comfortable communicating with all levels of university staff, faculty, students, alumni, and trustees.
  • Assists with development of the Alvernia Magazine, the university's semi-annual alumni magazine. Works with photographers, alumni, and students to plan photography shoots.
  • Participated in market research and focus groups for university branding initiative. 
Dec 2002 - Oct 2009

Targetbase, an Omnicom direct marketing/advertising agency
Account Supervisor, Client Service (2006-2009) Project Manager, Client Service (2002-2006) Responsibilities included account management, managing creative development, and project management of consumer marketing programs as direct-to-consumer (DTC) marketing and advertising agency for multiple brands. Demonstrated ability to lead large groups of key stakeholders including multiple clients, outside agencies, and internal teams.
  • Developed multi-channel, multi-touch marketing programs in support of brand strategic plans. Included direct mail, email campaigns, website and paid search consulting, national media print ads, customer retention programs, public relations campaigns, sales force training materials, and teleservices consulting. As database Project Manager, managed database campaign setup including direct response TV.
  • Managed creative development cycle from planning through final launch: developing creative briefs, providing strategic direction to creative team to ensure creative meets clients' strategic objectives, ensuring seamless production (print/online), fulfillment, and launch.
  • Participated in annual strategic and tactical planning with client brand teams. Analyzed redemption and lead generation data and was involved with client return on investment (ROI) discussions to determine program success.
  • Managed multiple projects simultaneously in high volume, timeline driven environment. Consistently launched programs on time and within budget. Reduced client's print production costs by 20% through efficient program redesign.
  • Served as trainer and mentor to new client service employees. Developed training materials to implement across multiple accounts. Comfortable with creating and presenting educational materials and programs.
  • Worked and traveled independently as the only Targetbase employee located in Pennsylvania. Maintained daily communication with key team members located out-of-state including client service team in North Carolina and creative team in Texas.
May 1998 - Sep 2001

Carolina Manufacturer's Service, Inc.

Senior Account Executive,Sales/Client Services (1999-2001)

Account Executive, Sales/Client Services (1998-1999)

Managed national consumer packaged goods, healthcare, and publishing clients. Clients included Bausch & Lomb, Abbott Nutrition, Vlasic Foods, Lance, and Jergens. Responsible for client retention and client satisfaction with coupon processing services. Regularly delivered formal presentations to clients, including all levels of senior management.

  • Achieved 100% renewal rate for my clients including several multi-year agreements. Negotiated client contracts and pricing. Involved with contract and Request for Proposal (RFP) development.
  • Successfully sold in a new one-count service to 61% of my clients that resulted in increased efficiency and cost reduction for our Mexico plants.
  • Educated clients on the coupon industry and industry issues/trends. Successfully recovered more than $35,000 in retailer coupon deductions for my clients.
  • Led CMS account team and delegated operational tasks to accomplish client goals. Served as an internal advocate working with other internal departments to develop new services and resolve issues for my clients.
  • Acted as liaison between our operational facilities in Mexico and clients. Traveled with clients to Mexico plant and managed personnel training on new customized consumer mail process.
Sep 1994 - Apr 1998

GlaxoSmithKline Consumer Healthcare

Promotion Coordinator, Promotion Development Department (1995-1998)

Package Specifications Coordinator, Promotions Department (1994-1995)

Managed execution of promotions for over-the-counter brands such as Aquafresh, Nicorette/Nicoderm, Tums, and Oxy. Promotions included Free Standing Inserts (FSIs), direct mail, rebates, and fulfillment. Managed outside agencies including FSI suppliers, coupon clearinghouse, printers, and fulfillment vendor.

  • Managed FSIs totaling more than $6.6 million annually. Involved with new product launches.
  • Served as key contact for corporate public relations sponsorship of the Pittsburgh Symphony
  • Managed implementation, training, and technical maintenance of an updated computer program for 17 users.
  • Package Specifications Coordinator was a contract position resulting in permanent employment. Coordinated package development of shipping cases for 26 consumer brands.
1993 - 1994

Federal Deposit Insurance Corporation (FDIC)
 Assistant Bank Examiner
  • Audited banks for financial soundness and long-term stability.
  • Reviewed bank marketing practices to ensure compliance with federal banking regulations.



Elizabethtown College
  • Bachelor of Science Degree in Business Administration, Magna Cum Laude
  • GPA: 3.77 Class Rank: Top 5%
  • Awards

  • 2008 DTC National Advertising Silver Award
  • Prestigious GlaxoSmithKline Marketing Excellence Award
  • Targetbase Above and Beyond Award/Passion, Persistence, and Partnership Award/Bright Star Award
  • Summary

    • Accomplished marketing and client service professional with industry experience in higher education, consumer healthcare, consumer packaged goods, and pharmaceutical marketing.
    • Proven skills in project management, account management, campaign management, managing creative development, consumer database management, and managing outside vendors/partners.
    • Experienced in direct marketing, customer relationship marketing (CRM), promotions, advertising, and marketing communications. Client and agency side experience.
    • Highly effective communication skills, interpersonal skills, and presentation skills.
    • Organized, self-motivated professional who consistently delivers high-quality work.

    Community Involvement

    Boy Scouts of America Assistant Den Leader and Pack Committee Member
    • Develops and publishes monthly newsletter publication for cub scout pack of 100+ members.