Lauren Merritt

Lauren Merritt


Interests concentrate on sales, marketing, business development, and corporate strategy, within all enterprise software, new media, and digital advertising industries.

Experienced in sales, strategic planning, and account management. Competent and competitive; capable of meeting and exceeding given goals and objectives, due to sound sales acumen, in highly competitive markets;

excellent oral, written, and organizational skills.

A compulsive over-achiever with a strong focus on driving revenue, increasing brand recognition, and expanding existing client relationships, in order to contribute to business continuity and overall market growth. 

Work History

Work History

Senior Sales Executive

GDS International
  • Business-to-business sales position within the events services and digital marketing industry.
  • Drove both individual and team revenue by proactively demonstrating strong sales techniques to meet quarterly targets.
  • Played a key role in maximizing and expanding customer base in a saturated market.
Jan 2010 - Present

Head of Strategic Accounts

GDS International
  • Driving global revenue for all industry specific and regional products, aligning new and existing clients’ go-to-market strategies within the "Next Generation" and “CIO summit” brand portfolio.
  • Top/down approach, selling directly into C-level suite.
  • Grew client base by prospecting, lead sourcing, qualifying, proposing and closing all business.
  • Exceeded a client retention rate of more than 20%, ranking in the top percentage of the company.
  • Managed large corporate accounts such as HP, Trend Micro, CSC, CA, Technologies, Booz Allen Hamilton.
  • Assisted upper management in creating new strategies and incentives to contribute to company’s overall revenue, and culture.
  • Reported directly to the VP of Americas on all sales based initiatives.
  • Accountable for maintaining a minimum of 1.5 million dollars in annual sales.
Sep 2006 - Dec 2009

Left as Marketing Producer

WMBF News, Raycom Media
  • Responsible for overall branding, image recognition, and audience retention.
  • A Raycom Media owned, NBC affiliate start up station; helped launch one of the first ever, all HD news broadcast.
  • Worked independently to write, shoot, and edit news topicals, client commercials and other promotional material for air.
  • Assisted in planning and organizing sponsored events, working with business leaders, state officials, and non-profit organizations.





Communication Skills

Exceptional oral, written and organizational skills.   Strong upbringing in corporate marketing, broadcast media, and technical, editorial, and topical writing.   articulate communicator; intuitive sales professional. 

Account Management.

client retention. portfolio management. corporate strategy presentations. business development. 

Sales Skills

Experienced in business-to-business, enterprise sales; including: cold calling, lead sourcing, qualifying prospecting, face-to-face, negotiating, closing. Top/down selling approach, working directly with C-suite execs.   highly competitive; cable of meeting and exceeding given quotas.    Familiar with both short and long term sales cycles.

Technical Skills

Efficient in all Microsoft office programs; highly trained in Adobe Photoshop, Final Cut Pro, and Edius programs.