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Work experience

Apr 2011Present

Business Development Manager

TAC Financial, Inc.
  • Performed sales and marketing calls to reserve meetings with prospective clients.
  • Delivered follow-up marketing materials in person and via e-mail until a relationship was recognized.
  • Produced individual return-on-investment spreadsheets for each prospective client.
  • Carried out client presentations expressing the value of TAC Financial, Inc.'s services and solutions.
  • Directed efforts to develop exceptional customer experience at the point of sale.
  • Carried out weekly call blitzes and exceeded goals of reaching over 50 new leads each week.
  • Updated the Oracle CRM On Demand database daily.
  • Accountable for completing monthly sales objectives.
Oct 2010Jun 2011

Retail Sales and Marketing Manager

Links of London
  • Networked within the local market to increase brand awareness and desirability.
  • Coordinated monthly in-store events with store manager to showcase new products as a mean to increase revenue.
  • Organized bi-monthly off-site events to generate new customers, enhance clientele base, and increase brand awareness.
  • Implemented daily sales tracking to generate weekly, monthly, and quarterly projected and actual sales graphs.
  • Met and exceeded set quarterly percentage of total business goals as defined by management.
  • Generated weekly back stock inventory reports and maintained quarterly inventory discrepancies below one percent, as well as ordered and processed shipments as needed.
  • Demonstrated leadership by playing an active role on the selling floor by coaching other service associates.
  • Directed team efforts in clienteling by producing a new client book, as well as reaching out to previously established relationships in the Southern California area.
Mar 2009Oct 2010

Marketing & Events Coordinator

ICE Entertainment, LLC
  • Demonstrated ability to work well within a team, handle multiple tasks, and identify and swiftly solve problems.
  • Aided in producing in excess of $400,000 in event sales annually.
  • Personally responsible for creating an innovative group menu package.
  • Established and managed strategic marketing, promotion, and public relation campaigns.
  • Built and maintained excellent relationships with industry professionals, corporate clients, and hotel concierge in the San Diego, Orange County, and Los Angeles areas.
  • Exhibited unparalleled VIP and hospitality services, especially in creating a "special touch" and resolving client concerns.
  • Conducted site visits and negotiated contracts with partners, event contractors, and suppliers for all events.
  • Ensured that all events ran smoothly and effectively without interruption.
  • Planned and coordinated special off-site events, such as the OCCA Tradeshow, Carson Palmer Open, and Grand Soirée.
  • Stimulated repeat business through successful customer follow-up.
Jun 2007Sep 2009

Intern for the Policy Director of The City of San Diego

San Diego City Council
  • Assisted in the planning and organizing of the Affordable Housing Project for multifamily housing in the San Ysidro Project area.
  • Developed and maintained effective working relationships with development group and managing general partner.
  • Issued periodic status reports to board members and maintained through documentation all project activities and organized them for later reference.
Sep 2007Jan 2009

Retail Sales Manager

Haute Culture Boutique
  • Directed and supervised employees, engaged in sales, tracked inventory, reconciled cash receipts, and serviced customers, as well as enforced safety, health, and security codes.
  • Analyzed and forecasted trends for store buyer before ordering with designers in Los Angeles and New York City.
  • Ensured proper hiring selection, training, motivating, counseling, and evaluating personnel in sales or marketing.


Jun 2008Feb 2009

Associate of Arts

Fashion Institute of Design & Merchandising

Relevant Coursework:

·  The Retail Environment

·  Merchandise Allocation

·  Merchandising Strategies

·  International Business

·  Applied Buying

·  Brand Imaging

·  Site Management & Operations

·  Merchandise Planning & Control

·  Merchandise Trend Analysis

·  Contemporary Business Strategies

·  Organizational Behavior & Management

·  Promotion in Merchandising Environment


Point Loma Nazarene University

Relevant Coursework:

  • Mass Communication
  • Advertising Fundamentals
  • Public Relations
  • Social Impact of the Media
  • Intercultural Communications
  • Telecommunications
  • Business Fundamentals: Methods
  • Business Fundamentals: Strategies
  • Finance
  • Macroeconomics
  • Microeconomics
  • Marketing

Extracurricular Activities

THE Breast Cancer Fundraiser - San Diego Ambassador; Newport Beach Coordinator

Heart Link Women's Network - Chapter Member


Proficient in Software
Point of Sale Electronic Funds Transfer Barcode Scanner Exigo InfoTrax Data Base user interface Oracle CRM On Demand  
Communication & Interpersonal Skills
Profound written and oral communication and interpersonal skills in both English and Spanish