Work History

Work History
Feb 2009 - Present

Blogger & Social Media Consultant

Little LG

Social Media Brand focused on beauty, fashion and the New York lifestyle.

  • Built and maintained over 4,200 monthly readers
  • Developed product reviews and reader giveaways with brands
  • Consulted small business owners on tumblr, blog set-up, intermingling of Social Media Outlets
  • Networked to gain beauty and fashion information as well as New York event information to share with readership 2-3 times/month
  • Identified bloggers and networked with other relatable blogs 3+ times/month
Oct 2010 - Dec 2010

Public Relations Intern

JS2 Communications

Job Scope: Monitored and organized press placements clients including The Toy Insider, Silverlit Toys, Wet, and

StreetStrider, composed and distributed product pitches to digital and print media, managed meeting and event follow-up.

  • Compiled media lists using CisionPoint to maximize relationships with editors and editorial assistants.
  • Managed short lead outreach for 6 client accounts, researched and presented editorial opportunities in digital, print and broadcast media, regular pitches to digital and social media outlets, executed meeting and event follow-up.
  • Gained 5-6 editorial placements for HarvestMark and Kroger pitch in Cincinnati resulting in 15,000 impressions.
Oct 2009 - Sep 2010

Public Relations Coordinator

Elizabeth Arden

Job Scope: Monitored daily press placements for Elizabeth Arden and licensed fragrance brands, built PR plans for upcoming projects, managed project communications to outside agencies, coordinated national and local press requests, edited press releases, major industry award submissions.

  • Collaborated with Public Relations VP on 4 long lead press events and internal product launch training programs.
  • Co-managed Kate Spade fragrance launch including press kit
  • Maintained $1mm PR budget for select brands and projects
Apr 2009 - Aug 2009

Assistant to the Fashion Director

Hauteline.com

Job Scope:Supported Fashion Director, managed showroom relationships, identified on trend products and organized purchase order process and product communications, maintained marketing message through Vendor Communications.

  • Served as point of contact for 6 showrooms in New York
  • Web content and blog content management
  • Launched site promotions and marketing resulting in 50 -100% increase in sales in each month.
Aug 2008 - Dec 2008

Merchandising Assistant

Rivera Trading

Job Scope: Organized President and merchandising team schedules and communications and database management, Created system for tracking samples to clients, Served as a liaison between overseas factories and sales representatives.

  • Assisted with merchandising displays and organizing client presentations 2x month

Education

Education

Skills

Skills

Product Promotions

Editorial Pitching

Budget Management

Strategic Planning

Microsoft Office and Adobe Suite

Web Content Management

Client Communications

Social Media Marketing

Summary

SUMMARY

Upbeat and savvy Social Media Whiz with track record of success creating dynamic campaigns and memorable social media integration seeking next opportunity to contribute her passion for the beauty and fashion industry and knowledge of current public relations and media trends to strategically grow an organization's business through innovative consumer touchpoints.

Interest

Social Media, Beauty, Fashion, Interior Design, New York City, Photography, Reading