Currently working as a Social Media Specialist at Shopify, the leading cloud-based multichannel commerce platform. I bring a strong background and passion for social media, with a Masters in Communications and certificate in Digital Marketing Management. I have over 5 years of marketing communication experience in both the public and private sector. 

Work History

Work History
Feb 2014 - Present

Social Media Specialist


- Plan and execute social campaigns to increase growth and engagement, including paid and organic tactics
- Review and analyze social KPI’s on a weekly, monthly and quarterly basis
- Create engaging and inspiring content published across 5+ platforms
- Build relationships with partners and influencers
- Research trends and emerging technology
- Assist in maintaining and updating the editorial content calendar

Mar 2013 - Feb 2014

Ecommerce Consultant


- Responsible for any questions regarding the setup and success of a Shopify store.
- Assisted with selecting and editing Shopify themes, marketing and social media advice, and an overview of the features of the platform.

Jan 2011 - Mar 2012

Communications Assistant

Industry Canada

- Acted as a liaison between individuals managing KIP projects at post-secondary institutions and government communications and management to gather photos, quotes, stories, and facts for reports and website;
- Researched, designed and wrote stories on the success of the KIP projects at various post-secondary institutions for the website and final publication;
- Contributed towards the development of a final publication on the Knowledge Infrastructure Program as part of the Economic Action Plan;
- Assisted in preparing media kits and press releases on KIP;
- Reviewed close-out reports from projects across Canada to identify related communication opportunities.


Sep 2010 - Apr 2012

Masters in Communications

University of Ottawa 

- Areas of expertise and knowledge in; Public Relations, New Media, Marketing Communication, Crisis Communication, Organizational studies, and Journalism.
- Recent work involved preparing a public communication campaign and developing an implementation strategy; prepared and delivered a seminar on the impact of satirical news shows.

Sep 2006 - Apr 2010

B.A. Honours Major in Communications, Minor in Theatre

University of Ottawa

Group project which involved conducting a quantitative research report for Ecology Ottawa on volunteer involvement and satisfaction; Worked with the coordinator and volunteers to research volunteer involvement and satisfaction within the organization. My duties involved acting as group leader and liaison between the organization, administered surveys to the volunteers and collected, entering and analyzed data using SPSS.

Sep 2008 - Jun 2009

Organizational Communication, Marketing, Public Relations

Haagse Hogeschool

- Created, designed and marketed a potential cosmetics brand; market research, focus groups, SWOT analysis and related research were used to complete a final report.
- Prepared a strategic communication plan for a hypothetical crisis situation with five international students.


Sep 2015 - Apr 2016

Digital Marketing Management

University of Toronto