Lauren Van Bever

Lauren Van Bever

Marketing Manager

Work History

Work History
2015 - Present

Marketing Manager

In The Pocket

In The Pocket helps companies to thrive on and beyond the mobile screen. We create top-notch applications for smartphones, tablets, wearables, VR, beacons and other cutting edge technologies. Within the last year, we have nearly doubled in size, resulting in a dedicated team of over 50 experts in strategy, design and development. We have built over 350 apps that are used by millions of people every day. 

I am the only person currently responsible for marketing within In The Pocket. My job consists of four main pillars: budget, strategy, analytics, and content creation.

- Report directly to CEO
- Responsible for 250k marketing budget
- Drafting of strategies, roadmaps and content calendars
- Analytics: Google Analytics (12% increase in new visitors), Google Adwords (2% increase in CTR), Social Media (steady monthly growth), Hotjar (website optimization)
- Advertising and campaign management: Google Adwords, Facebook, Twitter, LinkedIn
- Community management: Facebook, Twitter, Instagram, LinkedIn
- Content creation and optimization: website, company blog, social media content, SEO
- CRM optimization
- Lead generation
- Project management: coordinated the creation of a whitepaper involving more than 10 different stakeholders
- Event management: organized events for over 100 participants
- Recruitment advertising: doubled the amount of applicants within 3 months

2013 - 2015

Digital Marketing Consultant

Delaware Consulting

Delaware Digital is a full-service team consisting of developers, marketers, designers and web strategy experts. We employ a holistic marketing approach by combining expertise from various fields - both online and offline - to optimize customer experience and facilitate channel consistency. As a division within Delaware Consulting we have a proven track record in technical excellence to ensure a comprehensive in-house solution to every digital need.

- Promoted 8 months ahead of track
- Reported directly to the Partner of Digital for internal tasks
- Member of the global social media core team
- Community management for Delaware Digital
- Management of SEA (Google Adwords) for Delaware Digital, including keyword analysis and reporting
- Content development and copywriting for the Delaware Digital website
- Copywriting and coordination of design for the 2015 Digital Maturity Survey
- Organization and presentation of a webinar series, in collaboration with co-workers as well as business partners
- Social media, digital strategy and Sitecore consulting assignments in small teams or solo, for various clients in an array of verticals
- Presales preparation for various clients
- Creation of slide decks and presentation at events

2013 - 2013

Junior Digital Creative

Shortcut Advertising

Shortcut is an advertising agency catering to both online and offline needs. 

-Community and conversation management for brands in the Educational and Retail sector
-Creation of content Calendars
-Social Media Monitoring (Engagor)
-Copywriting in English and Dutch for print, Facebook ads, Twitter, company blog 
-Project Management
-CMS input for the company website, producing a CMS guide for clients


2010 - 2011

BA Applied Linguistics English-Dutch

Erasmus University College

Linguistics, Translation, Interpreting, Business Communication

2006 - 2010

BA Applied Linguistics Dutch-German-Spanish

Artesis University College

Linguistics, Translation