Digital Marketing Executive
NKD SKN, New York, NY
- Manage influencer program and social advertising while overseeing community management across all brand social channels (Instagram, Facebook, Twitter, Pinterest).
- Oversee all aspects of e-commerce including updating blog content and conducting monthly site audits with developers to keep site up-to-date and engaging to customers.
- Generate and analyze social reports weekly and monthly to turn data into actionable insights.
- Plan and execute influencer/brand collaborations and events, including utilizing Miami Swim Week as a major platform for the brand.
- As part of company's two person in-house social marketing team, followers on Instagram have increased by 50%, average engagement has increased by 179% and average impressions have increased by 234%.