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Work History

Mar 2017Apr 2018

Digital Marketing Executive

NKD SKN, New York, NY
  • Managed influencer program and social advertising while overseeing community management across all brand social channels (Instagram, Facebook, Twitter, Pinterest).
  • Updated all aspects of e-commerce including creating new blog content and conducting monthly site audits with developers to keep site up-to-date and engaging to customers.
  • Generated and analyzed social reports weekly and monthly to turn data into actionable insights.
  • Planned and executed influencer/brand collaborations and events, including utilizing Miami Swim Week as a major platform for the brand. 
  • Assisted in planning/managing a $120k marketing budget for the year
  • As part of company's two person in-house social marketing team, Instagram followers increased by 50%, average engagement increased by 179% and average impressions increased by 234%.
Nov 2016Mar 2017

Community Manager/Event Coordinator

SPICE, Delray Beach, FL
  • Maintained relationships with local artists to plan/execute art showings and other community events.
  • Established a social media presence from conception (Instagram, Facebook, Google+, Yelp) for this home decor boutique and ensured all comments/questions were answered efficiently and effectively.
Aug 2016Nov 2016

Social Media Intern

MDG ADVERTISING, Boca Raton, FL
  • Developed content for firm's blog and content for clients' Facebook and Twitter pages, while tapping into new channels to optimize ROI and fuel growth. 
  • Engaged in reputation management for multiple clients by quickly and efficiently responding to various customer reviews and comments on over 200 social pages, including Instagram, Facebook, Yelp, and Google+.
Apr 2015    Apr 2016

Assistant Managing Director

ALPHA PRODUCTIONS, Gainesville, FL
  • Co-managed Alpha Productions' student-run PR firm of 50 associates. 
  • Drafted client proposals for strategic communication projects based on market research.
Dec 2014  Apr 2015

Account Executive

ALPHA PRODUCTIONS, Gainesville, FL
  • Led a team of five account associates through the planning and implementation of a public relations campaign for the Life Satisfaction and Excellence Lab at the University of Florida.
  • Led creation of an extensive media kit including audio interviews, newsletter template, newsletter questionnaire, articles about graduating seniors and alumni testimonials.
Aug 2014Dec 2014

Office Assistant - University of Florida

COLLEGE OF JOURNALISM, Dept. of Advertising, Gainesville, FL
  • Managed executive team's calendar, planned client meetings, prepared reports, spreadsheets, and presentations.
May 2014Aug 2014

Public Relations Intern

THE GAB GROUP, Boca Raton, FL
  • Aided account executives in developing new marketing strategies for multiple clients and facilitated the coordination of PR events and press releases for local business clients.
Jan 2013May 2013

Ad Sales Intern

The Independent Florida Alligator, Gainesville, FL
  • Participated in selling advertising at the largest student-run newspaper in the United States.