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Work History

Mar 2017Present

Digital Marketing Executive

NKD SKN, New York, NY
  • Manage influencer program and social advertising while overseeing community management across all brand social channels (Instagram, Facebook, Twitter, Pinterest).
  • Oversee all aspects of e-commerce including updating blog content and conducting monthly site audits with developers to keep site up-to-date and engaging to customers.
  • Generate and analyze social reports weekly and monthly to turn data into actionable insights.
  • Plan and execute influencer/brand collaborations and events, including utilizing Miami Swim Week as a major platform for the brand. 
  • As part of company's two person in-house social marketing team, followers on Instagram have increased by 50%, average engagement has increased by 179% and average impressions have increased by 234%.
Nov 2016Mar 2017

Social Media Coordinator/Event Coordinator

SPICE, Delray Beach, FL
  • Established a social media presence from conception (Instagram, Facebook, Google+, Yelp) for a home decor boutique. 
  • Planned and executed events to promote this start-up interior design company.
Aug 2016Nov 2016

Social Media Intern

MDG ADVERTISING, Boca Raton, FL
  • Developed content for firm's blog and content for clients' Facebook and Twitter pages, while tapping into new channels to optimize ROI and fuel growth. 
  • Engaged in reputation management for multiple clients by quickly and efficiently responding to various customer reviews and comments on over 200 social pages, including Instagram, Facebook, Yelp, and Google+.
Apr 2015    Apr 2016

Assistant Managing Director

ALPHA PRODUCTIONS, Gainesville, FL
  • Co-managed Alpha Productions' student-run PR firm of 50 associates. 
  • Drafted client proposals for strategic communication projects based on market research.
Dec 2014  Apr 2015

Account Executive

ALPHA PRODUCTIONS, Gainesville, FL
  • Led a team of five account associates through the planning and implementation of a public relations campaign for the Life Satisfaction and Excellence Lab at the University of Florida.
  • Led the creation of an extensive media kit including audio interviews, a newsletter template, a newsletter questionnaire, articles about graduating seniors as well as alumni testimonials.
Aug 2014Dec 2014

Office Assistant - University of Florida

COLLEGE OF JOURNALISM, Dept. of Advertising, Gainesville, FL
  • Managed executive team's calendar, planned client meetings, prepared reports, spreadsheets, and presentations.
May 2014Aug 2014

Public Relations Intern

THE GAB GROUP, Boca Raton, FL
  • Aided account executives in developing new marketing strategies for multiple clients and facilitated the coordination of PR events and press releases for local business clients.
Jan 2013May 2013

Ad Sales Intern

The Independent Florida Alligator, Gainesville, FL
  • Participated in selling advertising at the largest student-run newspaper in the United States.