Digital Marketing Executive
NKD SKN, New York, NY
- Managed influencer program and social advertising while overseeing community management across all brand social channels (Instagram, Facebook, Twitter, Pinterest).
- Updated all aspects of e-commerce including creating new blog content and conducting monthly site audits with developers to keep site up-to-date and engaging to customers.
- Generated and analyzed social reports weekly and monthly to turn data into actionable insights.
- Planned and executed influencer/brand collaborations and events, including utilizing Miami Swim Week as a major platform for the brand.
- Assisted in planning/managing a $120k marketing budget for the year
- As part of company's two person in-house social marketing team, Instagram followers increased by 50%, average engagement increased by 179% and average impressions increased by 234%.