• Lexington US-KY
Lauren Armstrong Parsons

Lauren Armstrong Parsons

Summary

Experienced marketing and public relations professional.

Creative and strategic thinker.

Recovering lawyer. 

Work History

Work History

Sturgill, Turner, Barker & Moloney, PLLC

May 2011 - Present

Director of Marketing & Client Relations

Marketing and Public Relations

  • Completed firm website redesign – once in December 2011 and again in October 2015. Worked intensively with design firm on overall look and messaging of website. Wrote all website copy.
  • Initiated and led the firm through its inaugural strategic planning process.
  • Oversaw rebranding initiative that resulted in a logo refresh and focused mission statement.
  • Drafts annual firm marketing plan and budget, and guides each of the firm’s practice group through an annual planning and budgeting process.
  • Manages media relations—writes and distributes press releases, fields media calls, and communicates cases and results of interest to media outlets across the state.
  • Pursues outlets for targeted firm advertisements (both print and radio), works with practice groups to determine ad messaging, and designs/writes all advertising campaigns.
  • Identifies periodicals and secures placement of attorneys’ thought leadership.
  • Collected firm’s first targeted email distribution lists; manages content marketing campaigns.
  • Coordinates community outreach and sponsorship activities; represents firm at client events and trade shows.

 Client Relations

  • Conducted our first Client Service Initiative: a two-prong client feedback program consisting of in-person client interviews and email surveys.
  • Implemented the firm’s first “Client Relationship Management” (CRM) program, trained attorneys on its functions and provided ongoing maintenance to ensure client information is current.
  • Plans client appreciation events, including bourbon tastings, cooking classes, Keeneland outings, and more.

 Business Development

  • Launched ongoing business development training program, involving internal and external speakers, incentive programs, personal marketing plans, and tracking of ROI.
  • Manages firm proposal process.

 Preston-Osborne Marketing Communications and Research

Oct 2008 - Apr 2011

Account Manager

  • Developed and executed comprehensive strategic marketing plans that incorporated both traditional and emerging public relations, public affairs, advertising and digital marketing tactics.
  • Provided ongoing public relations and marketing support to clients in the equine, education, legal, nonprofit and municipal sectors.
  • Monitored policy issues and promoted clients' interests to the Kentucky General Assembly.
  • Managed local political campaigns— wrote content for all campaign materials, oversaw design of collateral pieces, television, radio and newspaper ads.

Kentucky Chamber of Commerce

Aug 2004 - Aug 2005

Communications Assistant/Special Projects Manager

  • Performed copywriting and editing tasks, distributed press releases, updated website content.
  • Earned event planning experience by organizing and staffing various chamber events, including Chamber Day, KYSHRM Annual Conference and the inaugural Best Places to Work Dinner.
  • Tracked legislation of interest to the Kentucky Chamber of Commerce and its members.

Education

Education

University of Kentucky College of Law

2008

Juris Doctor

Honors and Activities

  • Journal of Natural Resources and Environmental Law (JNREL)
    • Authored published article Supermajority Requirement Imposes Obstacles for Wildlife Protection Groups to Take Initiative in Initiative and Referendum Institute v. Walker 
  • UK College of Law Recruitment Committee, Orientation Chair

Internships

  • Sturgill, Turner, Barker & Moloney, PLLC, Law Clerk (May 2007 - April 2008)
  • Kentucky Legislative Research Commission, Appropriations & Revenue Committee Graduate Fellow. Drafted legislation and conducted research on state and local tax policy issues. (May 2006 - April 2007)

Western Kentucky University

2004

Bachelor of Arts, Political Science & Public Relations

Honors and Activities

  • Graduated Magna Cum Laude
  • Named to President’s List (GPA 3.8-4.0) or Dean’s List (GPA 3.4-3.79) all eight semesters, while maintaining full course load and on-campus employment.
  • Member of Chi Omega Fraternity, served as Recruitment Chair my junior year.

Internships

  • Kentucky Press Association sponsored PR internship with the Kentucky Trust For Life. (Summer 2003)
  • Public policy internship in the Ky. Cabinet for Families and Children, analyzed and publicized quantitative and qualitative foster care customer service survey results. (Summer 2002)

Professional Activities

  • Legal Marketing Association, Kentucky Chapter
  • Public Relations Society of America, Thoroughbred Chapter
  • Kentucky Bar Association
  • United Way of the Bluegrass Get on Board

Personal Interests

Traveling, being out of doors, yoga, reading, watching Jeopardy, entertaining, and spending time with friends and family - particularly my husband and our two young children.