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Experience

Marketing Advisor

March 2019May 2020
PT East Indo Fair Trading (East Bali Cashews, Indonesia)
  • Creative development and copywriting for brand communications
  • Media liaison to facilitate interview and host content producers
  • Management and development of social media ambassador relationships
  • Built new client relationships through direct sales activities to grow bookings revenue for East Bali Cashews' student education programs
  • Creative development of all education program sales and marketing materials
  • Secured 50% 2021 revenue target one year in advance, fostering a partnership with leading global education travel agent, worth $35,000/year

Copywriting, Community Engagement, Communications Consultancy

2015present
FREELANCE

Clients: Expedia, Grab, Sage Group

Communications and campaign strategy for national and global consumer digital content campaigns.

Digital Strategy & Marketing Manager

November 2014May 2016
Media Group Pte (Singapore)

Working to improve the online brand presence for a collective of international special interest magazines, including Asian Geographic and Scuba Diver. Including content planning for social media channels, launching e-Newsletter communications and building e-commerce websites. I also developed new business proposals and nurtured partnerships with local tourist, arts and cultural institutions in Singapore, to gain access to wider audiences and open up new online communications opportunities.

Communications Account Manager

September 2012February 2014
The Good Agency (London-UK)

Clients: Cancer Research UK, British Heart Foundation, WWF, UNISON, Wrigley's Extra

Work: As Press Officer for the agency's largest client, this role developed my skills in how to seamlessly deliver a clear message across multiple platforms as part of a fully integrated communications campaign. I delivered successful campaigns online for national charities and managed online communities on Twitter and Facebook, achieving 386% of campaign reach target for UNISON's 'Celebrate Teaching Assistants' campaign.

Account Manager

March 2012September 2012
RPM (London-UK)

Clients: Virgin Money, Talisker Whisky, Cow & Gate

Delivering experiential events at Cowes Week on the Isle of Wight, and the London Marathon, aligning event experiences and collateral messaging with the client's PR objectives.

Junior Planner

April 2011March 2012
iD Experiential (London-UK)

Clients: Britvic Soft Drinks, Constellation Wines

Performing industry and audience research for new business pitch teams, helping to develop pitch documents and facilitating creative brainstorms for idea generation.

PR Executive

July 2007August 2008
iD Experiential

Creating PR plan for B2B and trade media relations. Writing press releases. Pitching stories and interviews to journalists. Writing content for agency website.

Portfolio

Creative Copy for Expedia '365 Days of #OMGB' Campaign

  • Captivating headlines and creative description copy for tourist attractions and destinations in the UK - to feature on an interactive calendar function within Expedia.com. I was tasked to create copy that is attention grabbing and relatable to an American audience, while retaining a quintessentially British tone of voice. With a maximum of 5 words for the headline, and 3 sentences for the description, I captured the essence of each event, finding that nugget that would excite and inspire readers to action.

Communications Consultancy and Copywriting for GrabCar Singapore

  • Content strategy development for GrabCar (South-East Asia's answer to Uber!), helping the client to maintain a strong online presence with their local audience in the lead-up to Grand Prix weekend. My solution was a round-up of all the best F1 parties in the city, highlighting insider tips for locals that would help them join the F1 revelry on a budget. Content included a blog article, e-DM, Facebook, Instagram and Twitter posts.   

An Award-Winning PR Stunt for the British Heart Foundation

  • As part of an agency team, I managed end-to-end delivery of this PR event, taking the concept of a 'love lock' inspired fundraising event from paper through to launch in London's Covent Garden. As part of my efforts to maximise PR potential from this campaign, I entered it into the Institute of Fundraising National Awards, writing a winning award entry submission for 'Most Innovative Fundraising Campaign'.

Education

Postgraduate Certificate, International Business Practice

20102011
St Mary's University, Twickenham

A one year postgraduate programme combining remote part-time study with a full-time internship in New York City. Undertaken as part of the Mountbatten Institute cultural exchange scheme.

BA (Hons), Marketing

20052009
Bournemouth University

A four-year programme combining marketing theory, consumer psychology, practical advertising and PR assignments, including a one-year industrial placement.

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