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Laureen Donadieu

Online Marketing Specialist / Project Management 

Soft Skills

  • Assertivity / Reactivity
  • Creativity / Brainstorm
  • Management
  • Fast learning
  • Enthusiasm

Work History

May 2017Present

Digital Account Manager

Plan.Net / Mediaplus 
  • Coordinate & Manage digital resources 
  • Create digital strategies / Pitch strategist
  • Create & develop commercial opportunities 
  • Grow strong relationships with existing clients
May 2016May 2017

Digital Marketing Manager

Audaxis
  • Coordinate & Manage the creation of a new Website 
  • Create the new digital strategy
  • Elaborate the marketing strategy
  • Coordinate suppliers' actions
  • Train young potentials
Oct 2015May 2016

Marketing & Project Advisor

Next-Steps
  • Analyse projects and companies viability
  • Sparring partner of CEOs for the deveopment of their project(s)
  • Identify & contact potential clients
  • Copywriting for subventions, business angels search, …
  • Coordinate & Manage client’s projects
Dec 2013May 2015

Studio & Production Director

Google Trusted Photographer / Go360
  • Manage: coordinate and motivate a dedicated team
  • Developing and maintaining strong clients relationships
May 2013Present

Communication Consultant

  • Establish dedicated communication strategies for brands
  • Train marketing & Communication teams
  • Create visual supports for promotional actions for the web    (Photos & Videos)
  • Manage communities (websites, blogs, Fb, Twitter, e-mailing...)
  • Create visual and technical support for new website 
Jan 2013May 2013

Digital Project Manager

LBi
  • Manage the development and implementation of an online loyalty platform 
  • Plan, organize and budgetize projects 
  • Understand technical issues and choose right technologies
  • Manage: coordinate & motivate  team of developers & webdesigners
  • Developing powerful marketing tools
  • Analyze & report results: Google analytics, tracking results management
Dec 2011Jul 2012

Account Manager

Shake
  • Co-create category knowledge, brand objectives/strategies and consumer insights
  • Establish current mindset and desired behavioral change 
  • Identify KPIs, benchmarks and reporting structures
Jun 2011Dec 2011

Digital Planner

Aegis Media ISOBAR
  • Create strategies: how to achieve predetermined brand objectives. Identify KPIs, benchmarks and reporting structures for initiatives and campaigns for ongoing data analysis, insights and refinements
  • Plan: brings consumer into the process of developing meaningful brand experiences
  • Manage: developing and maintaining strong clients account relationships
  • Determine how to reach Early adopters who will amplify brand message

Computer Skills

  • P.M tools:                 MS Project, JIRA, Asana, Slack, Zoho CRM
  • Photo:                        Photoshop, Camera Raw, Lightroom, Picasa
  • Graphic Design:     Illustrator, InDesign 
  • Video:                         Final Cut Pro, Adobe Premiere, Vegas, Soundtrack Pro
  • Productivity:          Microsoft Office, iWork
  • Web:                            HTML5, CSS, Javascript
  • E-Biz platforms:    Stratos, Prestashop
  • SoMe:                          Socialmoov, Smartly

Languages

  • French (Mother tongue)
  • English (Fluent)
  • Spanish (Fluent)
  • Dutch ( Level B1)
  • German (Basic professional capacities)

Education

20172019

Analytics Expert

Google Analytics Certified
20172019

Adwords Expert

Google AdWords Certified
20162016

Certificate in Science of Happiness

Berkeley 
20152015

Certificate in Negociation's psychology

UCL
Sep 2006Sep 2011

Master 2

IHECS
  • Management in marketing and Advertising
  • Social communication
Jan 2011Apr 2011

DesignBoard

Account (Intern) Strategy & Innovations
  • Identify KPIs, benchmarks and reporting structures for packaging initiatives
  • Identify new trends and report influences
  • Analyse the markets, compare and find new packaging solutions

Interest

Photography, Improvisation,  Archery