Laura Watkins

Laura Watkins

Work History

Work History
Mar 2008 - Feb 2009

eMarketing Manager

  • Responsible for protecting and growing revenue by managing internal relationships and relationships with clients regarding eMarketing efforts and activities including: email marketing, social media (Facebook, Twitter, etc.), article marketing, "buzz" marketing, SEO press releases, podcasts, internal site marketing (landing pages, banner ads, etc.), and tracking and reporting relevant to these items
  • Leads and oversees the strategic direction and development of new and existing eMarketing programs and recommends and manages outside vendors while working to ensure brand consistency, usability, and effectiveness with compelling and consistent messaging
  • Identifies and defines best practices and ensures that they are applied to all eMarketing-related activities company-wide while providing guidance to ECNext team members seeking eMarketing solutions
Aug 2007 - Feb 2008

Communications Manager

Ohio Public Library Information Network (OPLIN)
  • Manages public relations for OPLIN, writes press releases and other public statements, moderates various electronic mailing lists, serves as marketing liaison
  • Manages the production, development, and operation of all OPLIN websites, determines organization and placement of web content, monitors, analyzes, and reports on website usage data
  • Promotes OPLIN's services to state government, public libraries and Ohio communities, works with outside contacts and vendors, manages contributing editor
Aug 2006 - Jul 2007

Editorial Marketing Coordinator

  • Responsible for producing high quality website content, press releases, newsletters, articles, email copy, and other projects, frequently producing business news articles for online syndication, working with clients on the creation of marketing materials, working with vendors to execute programs and tracking metrics associated with marketing program performance
  • Serves as editor-in-chief for, a top 10 business information website, working directly with developers, graphic designers, and project managers on a daily basis to produce high quality website content with extremely fast turnover
  • Manages email marketing for, responsible for coordinating graphic design, editorial content, ad placement, and gathering and analyzing associated metrics
May 2006 - Aug 2006

PR Coordinator

Unison Health Plan of Ohio
  • Auditing health care provider credentials and contracts, updating and maintaining Access databases and Excel spreadsheets, corresponding with health care providers and provider staff, putting together contracts and mailings, tracking high-level health plan data and other metrics while maintaining a high level of confidentiality
Jun 2004 - May 2006

Tech LTA

  • Information/reference services, computer-related problem solving and troubleshooting, teaching Internet/computer training classes, recording/submitting weekly and monthly statistics, circulation services, work on several creative projects, merchandising library collection, supervisor for the Summer Lunch Program, Supervisor for the VolunTeens: delegating tasks, creating work schedule


Aug 2002 - Jun 2005