Laura Vergani

Laura Vergani

Summary

Senior communications professional, with extensive experience in both developed and emerging markets across private, public and third sectors. Strategic thinker, used to advising management at highest level. Solid reputation and crisis management skills, with high awareness of cultural differences in international operations. Strong track record in project and team management. Language skills.

Interest

  • Omnivorous reader
  • Passionate tennis and Formula 1 fan
  • Animal lover
  • Very keen snorkeller, aspiring diver

Work History

Work History
May 2009 - Present

Communications Consultant

AMREF

  • Pro bonoworkadvising AMREF on strategic communications, positioning, message development, other related comms activities, and fundraising leads and research
May 2009 - Present

Strategic Consultant

Bright One
  • Advising The Pixel Project, a global Web 2.0-driven fund and awareness raising project for the Violence Against Women (VAW) cause that proposes to raise US$1 million in funds.
  • Liaising with the client, developing ideas and materials for the campaign, helping manage and coach the account team members
Feb 2009 - May 2009

Strategic Communications Advisor (contract)

Lifelong Learning UK
  • Support and advise senior management and Communications Director on strategic communications, brand development, messaging and positioning
  • Develop and implement Media Relations and Internal Communications strategies and plans in coordination with Public Affairs and Marketing efforts
  • Support in managing Communications team and retained PR agency
  • Development of processes and governance, sharing of comms best practice
Nov 2008 - Jan 2009

Communications Consultant

AMREF

  • Pro bono work advising AMREF on strategic communications, positioning, message development, other related comms activities, and fundraising leads and research
May 2007 - Jun 2008

Head of Media Relations Global Retail & Commercial Banking

http://www.barclays.com

  • International PR lead across UK, Western Europe and Emerging Markets operations (over 20 countries), including appointment and management of PR agencies where relevant
  • Media relations for CEO of GRCB and senior management (advisory, briefings and media training)including advising on reputational issues and threats
  • Strong involvement in Internal Communications and Events activities internationally
  • PR for international Corporate Responsibility initiatives
  • Lead communication streams on M&A activity and financial comms working closely with Investor Relations
  • Lead on crisis comms in business continuity committees across international operations (social unrest, natural disasters and other business/legal/reputational emergencies)
  • Key project team member for first ever GRCB Investor Day (April 2008)
  • Development and delivery of comms strategy for US$9m sponsorship of Barclays Dubai Tennis Championship
  • Restructure of PR function for GRCB, development of global processes and governance framework, export of comms best practice
May 2006 - May 2007

Group Media Relations Manager

  • Financial calendar and corporate Group communications (results, senior appointments and other announcements)
  • Communication streams on M&A activity working closely with Investor Relations - member of deal team working on ABN AMRO merger proposal, and other acquisitions internationally
  • Dedicated PR manager to Group Vice-Chairman (support included advisory, briefings and media training)
  • Dedicated PR managerto senior management in Legal & Compliance, Treasury, and Risk departments
  • Responsibility for Global Payments division, including comms on high-profile SEPA (Single Euro Payment Area) project
Mar 2002 - May 2006

Director, Communications

http://www.sandp.com
  • Responsibility for Ratings Services communications across Europe
  • Manager of twoLondon-based Communications Officers, responsible for around 10 team members based in Paris, Frankfurt, Milan, Madrid, Stockholm and Moscow
  • Crisis comms/reputation management experience asone of two spokespeople globally on the Parmalat default
  • Specialised comms lead for Structured Finance and Leveraged Finance ratings business units
  • From 2002 to early 2006, responsibility for S&P franchise communications in Italy (including Index Services, Equity Research, Governance Services and Risk Solutions divisions)
  • Internal Communications responsibilities, including announcements of appointments, restructurings and policies, editorial duties for quarterly European newsletter, employee engagement plans for ad hoc projects
  • Joined as Senior Communications Officer, promoted first to Associate Director and then to Director
Jun 2001 - Feb 2002

Account Executive

Citigate Dewe Rogerson

  • Media Relations for retained Italian clients
  • Organisation of television interviews for clients (retained and ad hoc)
  • Mergers & Acquisitions - UniCredito Italiano Group takeover of Croatian Zagrebacka Banka
  • Organisation of financial product launches
  • Set-up of new CDRItalian office in Milan, Italy
  • Preparation of PowerPoint pitch presentations
Jan 2000 - May 2001

Project Leader - Marketing

Firmenich SA
  • Responsible for client/brand and product management in the Italian market
  • Involvement in international market and clients in the fine fragrance and body care product market
  • High profile clients: Versace, Bulgari, Ferragamo, Ungaro, Moschino, Dolce & Gabbana, Unilever
Feb 1999 - Jan 2000

Marketing & Corporate Communications

SpiderNet Europe
  • Editor of all technical/marketing materials and online fortnightly newsletter for clients
  • Responsible for web site content

Education

Education
1993 - 1999

MA Foreign Languages and Literatures

State University of Milan
  • Achieved with top marks (110/110)
  • Dissertation on English Theatre "Trial Scenes in Shakespeare's Works"

Skills

Skills

Languages

Italian – Mother Tongue English – Fluent Russian – Basic Spanish – Reading/Listening French – Reading