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Areas of Strength

  • Innovative visionary-thinking, product/program development
  • Extensive marketing, sales, management and leadership experience
  • Excellent communication, public relation and public speaking abilities
  • Exceptional writing skills - both creative and logistic
  • Ability to connect with others professionally and personally through powerful networking expertise
  • Extensive event planning/management experience – seminars, conferences, tradeshows
  • Ability to work independently or within a team, developing innovative and accountable approaches to challenges while inspiring others to do the same
  • Excellent administrative skills
  • Microsoft Office suite, e-mail newsletter/promotion/campaign design, online survey, website design (intermediate), social media, desktop publishing and graphic design


Davender Gupta

"Laura Simonson is a passion-driven leader who also knows how to get things done. She has a gift for bringing together people and to align their energies in such a way as to unleash the synergies within the community.Laura and I have worked on projects together in the personal development and wellness field. What I really appreciate about Laura is her commitment to excellence. She always goes the extra mile to make sure that the end result is something that endures.I strongly recommend that you get to know Laura and listen to what she has to say."

Design and Branding Experience


Work experience

Nov 2007Feb 2010


PLANET Live it!

Business development, consulting services, marketing, sales and public relations support for companies and entrepreneurs committed to both local and international social venture projects

  • Developed and led two Business/Community Networking Clubs - CLUB Connect and CLUB Capes
  • Raised funds, raised profile of organization, sales, marketing, investor relations for companies such as Doves International Development, Trust Costa Rica and TRAK Kayaks
  • Created, wrote and designed a bi-weekly e-newsletter for hundreds of subscribed readers with a purpose to educate, inspire and celebrate business associates and friends throughout Calgary and Vancouver with connections to people, special events, wellness & lifestyle information, inspirational stories and social venture investment opportunities
Apr 1996Jun 2007

Independent Sales Associate and Product Trainer

  • Developed a successful product sales distribution business recommending high quality nutritional supplements to clients and customers with a focus on health education
  • Product Sales Leader - Reached a high level of success in sales of natural health products
  • Calgary Event Coordinator - created, organized and marketed dozens of product and sales seminars, large events and weekly meetings in a variety of public venues such as hotels and conference centres
  • Organizing Committee Chair - led a team of sales and marketing representativesto create professional presentations and events
  • Presenter/educator at dozens of seminars for product sales training, product education and business development training
  • Guest speaker at events with audiences up to 1500 people
  • Invited to play a key role in an International Health and Fitness Task Force for the company and it's sales associates
  • Recommended Internationally by USANA Health Sciences for online training services and programs
Jun 2006Dec 2006

MUSTANG SALLY - Promotional Personality

  • Invited to be a Promotional Personality by representing the radio station and advertisers as 'Mustang Sally' on location
  • Duties included:  Greet the public, set up booths and marketing materials, market contests, monitor and give feedback on marketing campaign, create and act with enthusiasm through a Mustang Sally character
  • Chose this position as an adventure and for excellent experience
Oct 1999Nov 2006


LIVE IT! Lifestyle & Fitness Consulting
  • Founded, managed and marketed - Live it! Lifestyle and Fitness Studio
  • Provided services through such roles as: Program Facilitator, Certified Lifestyle Coach, Keynote Speaker, Certified Fitness Trainer, Corporate Trainer and Writer
  • Developed wellness seminars, coaching, consulting and guest speaking services that facilitated natural health, wellness and fitness programs for corporations, retail (natural foods stores) and educational institutions
  • Created, marketed, sold and facilitated over 30 - 8 and 12 week wellness, lifestyle and fitness programs delivered to hundreds of people through in-person or telephone/online coaching formats
  • Developed natural living seminars and programs for several fitness and wellness facilities (including companies such as GOLD’s Gym and World Health Clubs)
  • Researched, marketed and sold high quality supplements and whole foods to all clients
  • Creator and writer of One Minute Live it! weekly e-newsletters distributed to hundreds of subscribed readers
  • Developed a vegetarian lifestyle and recipe guide using a diet of whole, vegetarian foods, whole-food products (hemp/matcha green tea/green foods), glycemic index, gluten-free, dairy-free and alkaline-forming food options
  • Cooked and catered to all weekly lifestyle programs/events using plant-based, whole foods
Sep 1996Sep 1997

Sales and Marketing Associate

  • Responsible for marketing and sales of personal development programs
  • Weekly Speaker and Facilitator for Introductory Presentations
  • Outreach guest speaker for corporate and public groups seeking personal development training and programs
  • Played a key role in development of marketing materials and professional presentations
  • Succeeded in key role under highly accountable: database management, follow-up training and sales reporting