Areas of Strength

  • Innovative visionary-thinking, product/program development
  • Extensive marketing, sales, management and leadership experience
  • Excellent communication, public relation and public speaking abilities
  • Exceptional writing skills - both creative and logistic
  • Ability to connect with others professionally and personally through powerful networking expertise
  • Extensive event planning/management experience – seminars, conferences, tradeshows
  • Ability to work independently or within a team, developing innovative and accountable approaches to challenges while inspiring others to do the same
  • Excellent administrative skills
  • Microsoft Office suite, e-mail newsletter/promotion/campaign design, online survey, website design (intermediate), social media, desktop publishing and graphic design

Work History

Work History
Nov 2007 - Feb 2010

Founder

PLANET Live it!

Business development, consulting services, marketing, sales and public relations support for companies and entrepreneurs committed to both local and international social venture projects

  • Developed and led two Business/Community Networking Clubs - CLUB Connect and CLUB Capes
  • Raised funds, raised profile of organization, sales, marketing, investor relations for companies such as Doves International Development, Trust Costa Rica and TRAK Kayaks
  • Created, wrote and designed a bi-weekly e-newsletter for hundreds of subscribed readers with a purpose to educate, inspire and celebrate business associates and friends throughout Calgary and Vancouver with connections to people, special events, wellness & lifestyle information, inspirational stories and social venture investment opportunities
Apr 1996 - Jun 2007

Independent Sales Associate and Product Trainer

USANA HEALTH SCIENCES
  • Developed a successful product sales distribution business recommending high quality nutritional supplements to clients and customers with a focus on health education
  • Product Sales Leader - Reached a high level of success in sales of natural health products
  • Calgary Event Coordinator - created, organized and marketed dozens of product and sales seminars, large events and weekly meetings in a variety of public venues such as hotels and conference centres
  • Organizing Committee Chair - led a team of sales and marketing representativesto create professional presentations and events
  • Presenter/educator at dozens of seminars for product sales training, product education and business development training
  • Guest speaker at events with audiences up to 1500 people
  • Invited to play a key role in an International Health and Fitness Task Force for the company and it's sales associates
  • Recommended Internationally by USANA Health Sciences for online training services and programs
Jun 2006 - Dec 2006

MUSTANG SALLY - Promotional Personality

ROGERS BROADCASTING
  • Invited to be a Promotional Personality by representing the radio station and advertisers as 'Mustang Sally' on location
  • Duties included:  Greet the public, set up booths and marketing materials, market contests, monitor and give feedback on marketing campaign, create and act with enthusiasm through a Mustang Sally character
  • Chose this position as an adventure and for excellent experience
Oct 1999 - Nov 2006

Founder

LIVE IT! Lifestyle & Fitness Consulting
  • Founded, managed and marketed - Live it! Lifestyle and Fitness Studio
  • Provided services through such roles as: Program Facilitator, Certified Lifestyle Coach, Keynote Speaker, Certified Fitness Trainer, Corporate Trainer and Writer
  • Developed wellness seminars, coaching, consulting and guest speaking services that facilitated natural health, wellness and fitness programs for corporations, retail (natural foods stores) and educational institutions
  • Created, marketed, sold and facilitated over 30 - 8 and 12 week wellness, lifestyle and fitness programs delivered to hundreds of people through in-person or telephone/online coaching formats
  • Developed natural living seminars and programs for several fitness and wellness facilities (including companies such as GOLD’s Gym and World Health Clubs)
  • Researched, marketed and sold high quality supplements and whole foods to all clients
  • Creator and writer of One Minute Live it! weekly e-newsletters distributed to hundreds of subscribed readers
  • Developed a vegetarian lifestyle and recipe guide using a diet of whole, vegetarian foods, whole-food products (hemp/matcha green tea/green foods), glycemic index, gluten-free, dairy-free and alkaline-forming food options
  • Cooked and catered to all weekly lifestyle programs/events using plant-based, whole foods
Sep 1996 - Sep 1997

Sales and Marketing Associate

PERSONAL BEST SEMINARS
  • Responsible for marketing and sales of personal development programs
  • Weekly Speaker and Facilitator for Introductory Presentations
  • Outreach guest speaker for corporate and public groups seeking personal development training and programs
  • Played a key role in development of marketing materials and professional presentations
  • Succeeded in key role under highly accountable: database management, follow-up training and sales reporting