Laura Rogers

Laura Rogers

Summary

With experience across many marketing disciplines including FMCG brand marketing, research & analysis, direct marketing & events my key strengths lie in communications & project management. I have strong interpersonal skills, am well organised & seek to find the best solution to every situation. I am eager to develop my career within a dynamic organisation where I can grow my knowledge & proficiencies to the benefit of all.

Work History

Work History
Jan 2012 - Present

Digital & Brand Marketing Manager

Schwarzkopf & Henkel
  • Planned & managed all digital platforms for Schwarzkopf Retail including website, social media, eDM, promotional programmes, online advertising and so on, managing digital agencies in execution, measurement & reporting, successfully driving the online community up by 20%
  • Launched & executed Schwarzkopf’s Australia’s Most Beautiful Hair competition – an annual campaign that this year retained focus in the digital platform and attracted over 2000 entries
  • Launched second digital platform for Napro including website & social media
  • Built relationships with sales accounts towards digital partnerships & executions
  • Brand managed Taft styling portfolio, launching new range nationally; producing through the line campaign including digital advertising, TVC, PR event & consumer promotions in support
Jun 2010 - Dec 2011

Business Development Manager

Workshop Events
  • Developed & executed business development & marketing strategy including business rebranding, managing all communications & PR, online marketing & CRM
  • Built & managed client relationships, securing projects pertaining to experiential events, product launches & large scale special events with clients such as Macquarie Bank, Mirvac, Lendlease, American Express, Holiday Inn & Lion Nathan
Apr 2009 - Jun 2010

Business Development Manager

Concept Event Management
  • Streamlined & improved business methodologies & communication through revised business development strategy including proposals, pricing structures, portfolios & other collateral
  • Built & managed client relationships 
  • Managed & wrote tenders, successfully winning projects such as RailCorp’s Leaders’ Forum
Nov 2008 - May 2009

Owner

Laura Rogers Marketing

Driving my own business forward through the GFC, I identified & worked with small businesses, providing them with a low-cost solution to their marketing needs.Projects included website development, marketing communication & events for Akita Home Fashion & Designer Gifts.

Feb 2007 - Oct 2008

Project Manager

Longjump Marketing
  • Project managed all strategic marketing projects including Cadbury innovation pipeline, Blue Tongue Beer brand positioning, Cerebos Foods NPD & packaging feasibility & Coca Cola international consumer insight project
  • Facilitated consumer depth interviews, consumer focus groups & client workshops with both local & international agencies
  • Analysed & concluded projects as debrief to clients
Sep 2006 - Jan 2007

Assistant Brand Manager

Paramount Home Entertainment
  • Supported the Marketing Manager in planning and implementation of current and new release activity across all major retailers, including grocery
  • Key point of contact for all third party partners including Dreamworks, Nickelodeon & Southern Star Entertainment
  • Implemented above & below the line marketing activity including TVCs, trade marketing initiatives & retailer promotions
Sep 2004 - Apr 2005

Assistant Brand Manager

Swift & Moore
  • Managed Tia Maria & Sauza Tequila brands, setting annual objectives for the local market in line with the global brand strategy (total $2m A&P)
  • Successfully launched a premium range of tequilas to the Australian market, implementing a nationwide campaign, sales team training programme, On & Off Premise promotions; & trade launch event whose attendance doubled via word of mouth, successfully gaining extensive exposure for the brand
  • Represented the marketing department in a cross-functional repackaging project in order to identify best practice & cost savings
Jul 2000 - Jun 2003

Assistant Brand Manager

Allied Domecq Spirits & Wine UK
  • Project managed Allied Domecq presence at the London  International Wine & Spirits Fair 2002 from coordination of on-site build & furnishings to management of sales team support & creation of all communication collateral & point of sale
  • Assisted Brand Managers in delivery of brand activity including reporting, research, execution of promotional & marketing activity, management of agencies & suppliers etc

Education

Education
Jan 1991 - Dec 1993

Bachelor of Arts

University of Cape Town
Jan 1985 - Dec 1989

Arundel Girls High School