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Summary

I have extensive business experience working with talented sales teams, meeting aggressive revenue targets, and delivering unparalleled marketing solutions in many different arenas.Accustomed to fast-paced projects where deadlines are a priority and handling multiple projects is the norm, I enjoy challenges and take pride in my accomplishments.

Work experience

Jul 2007Jan 2010

Regional Marketing Manager

McGraw-Hill Companies
  • Successfully initiated and created many direct mail, online, HTML, and multi-media campaigns
  • Worked in close collaboration with outside vendors and internal design staff for desired results on prototypes, promotional material, and event displays
  • Manager of $5 million dollar software product designed to give end-users efficient document control
  • Directly engage and influence inside, field sales and channel partners to ensure fully integrated marketing programs
  • Designed and lead ongoing field research, including end-user interviews, surveys, and observations
  • Managed budget and resource allocation in relation to revenue outcome to insure maximum ROI
  • Wrote weekly internal newsletter regarding corporate programs, marketing initiatives, and required information for 400+ sales staff
  • Researched and coordinated tradeshows, custom event programs, barter agreements
Jan 2006Jul 2007

Trade Marketing Manager

Publications International, Ltd.
  • Collaborated with sales force and executives to develop new marketing solutions to increase revenue and grow market share
  • Project Manager on development of all new Point-of-Purchase displays
  • Negotiated retail merchandising contracts and maintained vendor compliance
  • Provided competitive intelligence on market segment and determined position strategies
  • Worked with key creative, manufacturing, and distribution personnel within and outside of PIL regarding development and execution of programs
  • Analyze POS numbers and information for major product lines
  • Executed booth design for all tradeshows (i.e. ToyFair, BookExpo, and others)
  • Developed a calendar of events for key accounts to leverage seasonality and existing retail programs

References

Kris Longwell

Laura is an effective communicator that successfully dealt with strategy and tactics in a way that moved the overall business forward. She led by example and many people find her enthusiasm motivating. As part of the executive marketing team, Laura built strong relationships with her sales team, outside vendors and channel partners. Her efforts created a happier and more productive team.

Ron Perkins

“I worked with Laura on numerous events and advertising / marketing efforts. She was always on top of every detail and coordinated every aspect of each opportunity. She is very skilled at coordinating data and requirements from multiple sources to deliver outstanding results. Laura was an instrumental team member when launching new markets, products or sales initiatives. Her creativity was inspiring.”

Targeted Collateral

Retail Collateral

Education

Personal Artwork

Personal Illustrator Work