Laura Mc Keown


I have extensive business experience working with talented sales teams, meeting aggressive revenue targets, and delivering unparalleled marketing solutions in many different arenas.Accustomed to fast-paced projects where deadlines are a priority and handling multiple projects is the norm, I enjoy challenges and take pride in my accomplishments.

Work experience

Work experience
Jul 2007 - Jan 2010

Regional Marketing Manager

McGraw-Hill Companies
  • Successfully initiated and created many direct mail, online, HTML, and multi-media campaigns
  • Worked in close collaboration with outside vendors and internal design staff for desired results on prototypes, promotional material, and event displays
  • Manager of $5 million dollar software product designed to give end-users efficient document control
  • Directly engage and influence inside, field sales and channel partners to ensure fully integrated marketing programs
  • Designed and lead ongoing field research, including end-user interviews, surveys, and observations
  • Managed budget and resource allocation in relation to revenue outcome to insure maximum ROI
  • Wrote weekly internal newsletter regarding corporate programs, marketing initiatives, and required information for 400+ sales staff
  • Researched and coordinated tradeshows, custom event programs, barter agreements
Jan 2006 - Jul 2007

Trade Marketing Manager

Publications International, Ltd.
  • Collaborated with sales force and executives to develop new marketing solutions to increase revenue and grow market share
  • Project Manager on development of all new Point-of-Purchase displays
  • Negotiated retail merchandising contracts and maintained vendor compliance
  • Provided competitive intelligence on market segment and determined position strategies
  • Worked with key creative, manufacturing, and distribution personnel within and outside of PIL regarding development and execution of programs
  • Analyze POS numbers and information for major product lines
  • Executed booth design for all tradeshows (i.e. ToyFair, BookExpo, and others)
  • Developed a calendar of events for key accounts to leverage seasonality and existing retail programs

Targeted Collateral

Retail Collateral



Personal Artwork

Personal Illustrator Work