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I have worked in marketing & advertising since 1987, with experience in media planning, media promotion, account management, project management, copy writing, event planning & public relations. I launched a web business in 2006,, and currently do freelance marketing communications for several clients. I have had articles published in NYParentGuide, NY Tweens & Teens News, The Main Line Times, PA; and Jewish Asia Times. I have launched successful newsletters for Gannett Co. Inc., Oxford Health Plans & Camp Specialists. My areas of expertise include summer camp, education, special needs, parenting & healthcare.

Work experience

Sep 2005Present

Founder / Marketing Director is a free website enabling families to exchange information on their experiences with camps & summer programs, throughout the US and Canada. Programs rated include day camps, sleepaway camps, teen tours, academic programs, study abroad & community service programs.

  • Conceptualized concept for website, wrote business plan & secured partners.
  • Assisted in site design; serve as site administrator.
  • Created press list for website, wrote press releases, maintained contact with media.
  • Wrote four camp-related articles, promoting website, published in NY ParentGuide, circulated in Westchester, New York and on Long island.
  • Sold national banner advertising.
Sep 2003Jun 2005

Director of Marketing & Sales

Camp Specialists

Free camp referral service for families considering summer camp.

  • Created marketing materials, including newsletters, brochures, mailings & press releases.
  • Targeted affinity businesses, including schools, camp outfitters & youth sports leagues.
  • Hired and managed sales team of independent camp specialists.
  • Conceived of & executed marketing partnership between Camp Specialists & Denny's Childrenswear, with 12 stores throughout the New York and Philadelphia metro areas.
Mar 1995Jun 1997

Sr. Account Executive / Copy Writer

Sanna Mattson MacLeod
  • Cultivated new accounts for agency from Pitney Bowes & Lenox Hill Hospital.
  • Authored extensive marketing and media plans.
  • Generated estimates for client projects.
  • Liaison between client and agency departments.
  • Wrote brochure and advertising copy.
  • Serviced accounts: Winthrop Hospital, Southside Hospital, Pitney Bowes.
Sep 1994Mar 1995

Senior Marketing Associate

Oxford Health Plans
  • sales management to design effective selling tools.
  • Authored client presentations, brochures and other sales collateral.
  • Conceived, wrote and designed sales & marketing newsletter.
  • Served as consultant to sales force on the launch of database management system.
Apr 1992Sep 1994

Marketing Manager

Gannett Co. Inc.

  • Developed marketing communications for new cross-media division, including mission statement, media kit, general presentation, sales proposals, speeches and press releases.
  • Created client-specific sales concepts, incorporating national and local newspapers, television, radio, direct marketing and outdoor advertising.
  • Established/oversaw advertising and marketing newsletter, distributed daily to over 1,000 Gannett sales professionals, nationwide.
  • Developed and managed client special events.
  • Maintained communication with all Gannett divisions regarding account status.
  • Accompanied new business directors on pertinent sales calls.
  • Supervised corporate writer and marketing coordinator.
Oct 1988Apr 1992

Promotion Copy Writer

USA Today
  • Developed promotional materials, concept to completion, which effectively positioned USA TODAY in the advertising marketplace.
  • Projects included sales presentations, videos, brochures, direct mail & fliers.
  • Originated category-specific special advertising section concepts/designs.
Sep 1988Oct 1989

Promotion Coordinator

People Magazine
  • Contact to advertising sales force on merchandising projects.
  • Wrote publisher’s letters, cover wraps, invitations and sales presentations.
  • Oversaw facets of advertising trade campaign.
  • Liaison to mailing house and outside vendors.
  • Conceptualized, purchased and allocated premium items.
  • Assisted special events department.
Aug 1987Sep 1988

Media Planner

Young & Rubicam Advertising

Colgate-Palmolive, Time Inc.

  • Researched, developed and implemented media plans.
  • Presented agency recommendations to clients.
  • Negotiated positioning and merchandising with media.
  • Maintained advertising budget.









State University of New York College at Buffalo

State University of New York at New Paltz

Roslyn High School