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Summary

I have worked in marketing & advertising since 1987, with experience in media planning, media promotion, account management, project management, copy writing, event planning & public relations. I launched a web business in 2006, www.CampRatingz.com, and currently do freelance marketing communications for several clients. I have had articles published in NYParentGuide, NY Tweens & Teens News, The Main Line Times, PA; and Jewish Asia Times. I have launched successful newsletters for Gannett Co. Inc., Oxford Health Plans & Camp Specialists. My areas of expertise include summer camp, education, special needs, parenting & healthcare.

Work experience

Sep 2005Present

Founder / Marketing Director

www.CampRatingz.com

CampRatingz.com is a free website enabling families to exchange information on their experiences with camps & summer programs, throughout the US and Canada. Programs rated include day camps, sleepaway camps, teen tours, academic programs, study abroad & community service programs.

  • Conceptualized concept for website, wrote business plan & secured partners.
  • Assisted in site design; serve as site administrator.
  • Created press list for website, wrote press releases, maintained contact with media.
  • Wrote four camp-related articles, promoting website, published in NY ParentGuide, circulated in Westchester, New York and on Long island.
  • Sold national banner advertising.
Sep 2003Jun 2005

Director of Marketing & Sales

Camp Specialists

Free camp referral service for families considering summer camp.

  • Created marketing materials, including newsletters, brochures, mailings & press releases.
  • Targeted affinity businesses, including schools, camp outfitters & youth sports leagues.
  • Hired and managed sales team of independent camp specialists.
  • Conceived of & executed marketing partnership between Camp Specialists & Denny's Childrenswear, with 12 stores throughout the New York and Philadelphia metro areas.
Mar 1995Jun 1997

Sr. Account Executive / Copy Writer

Sanna Mattson MacLeod
  • Cultivated new accounts for agency from Pitney Bowes & Lenox Hill Hospital.
  • Authored extensive marketing and media plans.
  • Generated estimates for client projects.
  • Liaison between client and agency departments.
  • Wrote brochure and advertising copy.
  • Serviced accounts: Winthrop Hospital, Southside Hospital, Pitney Bowes.
Sep 1994Mar 1995

Senior Marketing Associate

Oxford Health Plans
  • sales management to design effective selling tools.
  • Authored client presentations, brochures and other sales collateral.
  • Conceived, wrote and designed sales & marketing newsletter.
  • Served as consultant to sales force on the launch of database management system.
Apr 1992Sep 1994

Marketing Manager

Gannett Co. Inc.

  • Developed marketing communications for new cross-media division, including mission statement, media kit, general presentation, sales proposals, speeches and press releases.
  • Created client-specific sales concepts, incorporating national and local newspapers, television, radio, direct marketing and outdoor advertising.
  • Established/oversaw advertising and marketing newsletter, distributed daily to over 1,000 Gannett sales professionals, nationwide.
  • Developed and managed client special events.
  • Maintained communication with all Gannett divisions regarding account status.
  • Accompanied new business directors on pertinent sales calls.
  • Supervised corporate writer and marketing coordinator.
Oct 1988Apr 1992

Promotion Copy Writer

USA Today
  • Developed promotional materials, concept to completion, which effectively positioned USA TODAY in the advertising marketplace.
  • Projects included sales presentations, videos, brochures, direct mail & fliers.
  • Originated category-specific special advertising section concepts/designs.
Sep 1988Oct 1989

Promotion Coordinator

People Magazine
  • Contact to advertising sales force on merchandising projects.
  • Wrote publisher’s letters, cover wraps, invitations and sales presentations.
  • Oversaw facets of advertising trade campaign.
  • Liaison to mailing house and outside vendors.
  • Conceptualized, purchased and allocated premium items.
  • Assisted special events department.
Aug 1987Sep 1988

Media Planner

Young & Rubicam Advertising

Colgate-Palmolive, Time Inc.

  • Researched, developed and implemented media plans.
  • Presented agency recommendations to clients.
  • Negotiated positioning and merchandising with media.
  • Maintained advertising budget.

Portfolio

Portfolio

Portfolio

Portfolio

Portfolio

Portfolio

Education

19851987

State University of New York College at Buffalo
19831985

State University of New York at New Paltz
19791983

Roslyn High School