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Laura Northwood

Chief Product Officer

Personal profile

My leading skillset is in sales training, coaching and development including instructional design and facilitation. I have designed and implemented global sales training programmes and leadership training that has delivered results through behaviour change and developed stakeholder relationships at many levels.

I have proven sales leadership ability: managing, developing and motivating operational teams to achieve objectives through designing strategy and coaching to deliver.

I am a professional and energetic individual with first class analytical, creative, relationship-building and financial management.


Employment history


Development Lead


 - Working with global clients in a variety of industries, being involved from pitch to delivery.

- Facilitating visioning sessions to identify "what good looks like".

- Conducting immersion activities in client's world to shape the learner journey.

- Designing and building sales and leadership academies and training programmes that deliver measurable success.   

- Creating and designing world class content tailored and personalised to clients across B2B, B2C and B2B2B

- Conducting needs analysis and designing training interventions that achieve business and learner objectives

- Resourcing client design work internally and with associate designers 

- Managing internal design team and extended associate design team 


Sales Training Manager

Global Sales Academy-Flight Centre

- Launched the sales coaching division within Flight Centre

- Developed a sales training programme that has delivered 20% profit growth over the first year

- Coached and delivered a sales programme that included workshops, content and individual training for over 200 retail stores. This included developing a web tool that delivered measurable results ensuring ROI

- Launched programme globally to USA, Canada, Australia and South Africa

- Launched sales training programme to corporate division covering BDMs, CRMs and operational sales managers


Advertising director, Women's Lifestyle group

IPC Media (Now Time inc)

- Set strategies, financial reporting, selling to clients and advertising agencies

- Worked with brand team

- Editorial Liaison, responsible for display, solutions and online

- Management of up to 12 staff


Advertising Manager, Marie Claire magazine

IPC Media

- Responsible for up to 8 staff

- Sold advertising solutions to clients and agencies

- Editorial liaison


Advertising Manager, Woman's Journal magazine

IPC Media

- Staff responsibility of 4


Senior Sales Executive, Woman's Lifestyle Group

IPC Media

Various media roles

The Publishing Consultancy
Express Newspapers
Reed Publishing
Observer Newspaper