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Personal profile

An effective decision-maker, I am a highly dedicated, self-motivated and creative thinker with strong client and interpersonal skills with experience in specialist markets.

I have proven leadership ability: managing, developing and motivating operational teams to achieve objectives through designing KPIs and coaching to deliver.

I am a professional and energetic individual with first class analytical, creative, relationship-building and financial management. This includes developing and implementing strategy.

My leading skillset is in training, coaching and development including instructional design and facilitation. I have designed and implemented sales training programmes and leadership training that has delivered long term results through behaviour change, achieving buy-in and developing relationships with stakeholders at many levels.


Key skills & achievements

Sales training, coaching and change management 

  • Developed, launched and delivered a sales training programme that has seen measureable behaviour change and profit growth within Flight Centre's retail and corporate divisions
  • Designed a coaching web tool now accessed globally tracking KPIs as a measurement of sales improvement
  • Written content and delivered bespoke training workshops covering cold calling, competitor profiling, SPIN, BDM & CRM progression, customer retention, qualifying, up-selling, closing, adding value, how to deliver the ultimate customer experience and asking for the referral plus many more key sales modules
  • Written and facilitated sales training solutions across B2B and B2C platforms
  • Worked with other global divisions to implement the programme in Australia, USA , Canada and South Africa
  • Developed and delivered leadership sales training including “train the trainer” and LDP ( leadership development programme)
  • Worked with HR to develop a recruitment strategy
  • Familiar with HBDI and MBTI
  • Developed a bespoke training, tracking and measurement tool through Salesforce
  • Motivational Speaker

  Strategy and Leadership

  • Responsible for developing brands and media propositions and driving new business
  • Responsibility for budgeting, forecasting, writing and delivering sales strategies
  • Inspired teams to deliver notable improvements to the business
  • A highly experienced motivator of people who enjoys seeing others succeed
  • Strong relationship builder and networker
  • Strong negotiator experienced in negotiating major contracts with FTSE accounts
  • Excellent communicator with a proven record in pitching and winning business combined with exceptional account management skills and client retention

 Brand Management & Business Development

  • Worked in conjunction with brand team to change direction of brand resulting in a totally new advertising base
  • Commercially launched 2 new digital platforms
  • Experience of growth in luxury fashion and retail markets
  • Launched 2 commercially sponsored brand extension events
  • Responsible for brands profile and presence at trade and consumer exhibitions
  • Managed advertising budgets in excess of £3million
  • Developed new business through sponsorship delivering six figure revenue stream


  • UK Sales Manager Of The Year 2014 & 2015
  • Attended Global Conference 2014 & 2015 (only top 10% achievers globally qualify)

Employment history


Senior Design Consultant


Instructional designer, building sales and leadership programmes delivered to blue chip international clients

Creating and designing world class content tailored and personalised to clients across B2B, B2C and B2B2B including coaching and sales leadership.

Conducting needs analysis and designing training interventions that achieve business and learning objectives


Sales Training Manager

Global Sales Academy-Flight Centre

- Launched the sales coaching division within Flight Centre

- Developed a sales training programme that has delivered 20% profit growth over the first year

- Coached and delivered a sales programme that includes workshops, content and individual training for over 200 retail stores. This includes developing a web tool that delivers measurable results ensuring ROI

- Launched programme globally to USA, Canada, Australia and South Africa

- Launched sales training programme to corporate division covering BDMs, CRMs and operational sales managers


Advertising director, Women's Lifestyle group

IPC Media

Titles include Wedding, Essentials and Hair magazine.

- Setting strategies, financial reporting, selling to clients and advertising agencies

- Working with brand team

- Editorial Liaison, responsible for display, solutions and online

- Management of up to 12 staff


Advertising Manager, Marie Claire magazine

IPC Media

- Worked across Marie Claire and Marie Claire Health & Beauty

- Responsible for up to 8 staff

- Selling to clients and agencies

- Editorial liaison


Advertising Manager, Woman's Journal magazine

IPC Media

- Staff responsibility of 4


Fashion Development Manager

IPC Media

Fashion Manager, Marie Claire magazine

IPC Media


Senior Sales Executive, Woman's Journal

IPC Media

Various media roles


The Publishing Consultancy
Express Newspapers
Reed Publishing
Observer Newspaper



Diploma in Graphic Design                   

Cardonald College

SCOTVEC course in Art & Design


Secondary Education

Craigholme School

 7 ‘O’ Grades  
3 ‘Highers’
- English
- French
- Art