Editor/Guide for Marketing at About.com
MARKETING EDITOR, CORRESPONDENT AND PRODUCER
About.com, New York, NY (Owned by New York Times) June 1997 to Present
Working as Editor and Freelance Writer, developed Marketing Channel for About, which was purchased by
The New York Times in 2005. According to Nielsen’s NetRatings About.com is a top 10 Web property used by
one out of every five people on the Internet. It holds a valued role in the lives of more than 29 million opinion
leaders as a preferred source of original consumer information and advice. Report to the Senior Editor.
Development of About's Internet Conferencing Channel / Driving Revenues & Start-Up to 3/4
Million Viewers Monthly – Developed About's Marketing Channel, which encompasses branding,
positioning, sales, business development, and all forms marketing. Increased visitors by over 212%
within first quarter.
Instrumental In Driving Channel Revenues / Being Selected to Manage 2 Additional Channels –
Worked closely with About's marketing team to locate and generate advertising leads for this niche by
positioning it as one of the top Marketing web sites on the internet; instrumental in achieving a
significant increase in About revenues.
Company-Certified Subject Specialist / Authoring Articles Published in Industry Magazine –
Conduct site reviews, writing featured articles, tutorials, and manage an online community of over a
million visitors per month. Key functions include public speaking at conferences, conducting training
sessions, managing bulletin board discussions, recommending books, keeping abreast of relevant
news, updating links, publishing newsletters and responding to email. View my work at:http://marketing.about.com.