Download PDF

Work experience

Apr 2014Aug 2015

Assistant Account Manager

Bandy Carroll Hellige
  • Wrote news releases and media alerts
  • Developed and maintained strong relationships with media in Indianapolis and beyond
  • Conducted media training for clients
  • Advised and assisted clients on crisis communications
  • Worked with clients to plan and coordinate special events
  • Pitched and organized lifestyle segments
  • Led team during crucial Simon Property Group holiday season, more than doubling media impressions

Nov 2011Apr 2014

Public Relations Coordinator

St. Mary's Health
  • Wrote news releases and assembled press kits
  • Developed yearly PR plan and calendar
  • Maintained strong working relationships with reporters, producers, & other members of the media
  • Proactively pitched news stories to local and regional media to promote key service lines
  • Coordinated media interviews with physicians and other clinical staff
  • Assisted with planning special events
  • Monitored and tracked media coverage, social media engagement, and other metrics
  • Worked with internal communications to develop communications strategy
  • Served as spokesperson as needed
  • Wrote advertorials and other materials to support the marketing team
  • Responsible for maintaining and updating website
  • Coordinated and posted content to social media sites, including Twitter, Facebook, and Pinterest
  • Conducted media training for physicians and staff
Jul 2009Present

Sunrise Reporter

WFIE 14 News
    • Performed multiple live shots daily
    • Wrote news stories
    • Developed story ideas
    • Conducted interviews
    • Set up weekly in-studio segments
    • Contributed to news station websites

      Sep 2006Jan 2009

      Reporter

      KXRM FOX 21
        • Reported live in the field and in studio
        • Launched “Going Green” series
        • Shot and edited stories daily
        • Filled in as anchor
        • Moderated panel at journalism conference
        • Posted stories and video to website
          Aug 2005Aug 2006

          Anchor/Reporter

          WVII ABC 7 WFVX FOX 22
          • Produced newscasts
          • Anchored solo and with co-anchor
          • Supervised reporters and photographers
          • Wrote news stories
          • Responsible for geographical beat covering two counties

          Education

          Aug 2000Jun 2005

          Bachelor of Science

          University of Miami
          • Majors: Broadcast Journalism, Political Science
          • Moderated debate on UMTV
          • Shot and edited stories
          • Anchored Midday Report
          • Maintained 3.6 GPA

          Skills

          Organization and Time Management
          Crisis Management
          Knowledge of Microsoft Office
          Video shooting and editing
          AP Style

          References

          Ed Lahue

          I worked for Ed from Nov. 2011 - Aug. 2013 at St. Mary's Health.

          LinkedIn recommendation: "Laura is one of the best PR people I know. She knows the news being an ex-reporter but also has the strategic skills to leverage PR and social media into the overall marketing plan!"

          [email protected]

          Scott Galloway

          During my time at 14 News, Scott served as Assignment Editor before being promoted to Assistant News Director, and News Director shortly after.

          [email protected]

          Writing Samples

          News Coverage