Work History

Work History

Director of Internet Makreting

Bailey Fisher, PLLC
  • Building company website on Wordpress platform, including basic php and CSS coding
  • Optimizing website for SEO, monitoring and analyzing website traffic and adjusting SEO and blog posting times to yield best traffic
  • Designing and implementing social media strategy to engage current and potential clients and encourage them to network with each other
  • Leveraging Twitter, LinkedIn and Facebook as mediums for engagement with clients and potential clients
  • Research of current trends and news in the sports industry and issues that affect retired professional athletes
  • Point of contact for retired NFL clients, building and maintaining relationships with these clients
  • Ensuring that retired NFL clients receive legal paperwork, assisting them with basic questions when filling out legal paperwork

Social Media Marketing Consultant

Recessionista, INC
  • Organizing and implementing social media marketing campaigns via Twitter, Blogging, Facebook, YouTube and Social Bookmarking sites including Delicious, StumbleUpon, Reddit and Digg to increase website traffic
  • Successfully increased traffic to company blog by 25% in 3 months
  • Monitoring and analyzing website traffic using Google Analytics
  • Generating a list of keywords to increase Google ranking via organic SEO
  • Using Recessionista blog as a means of communicating with the company's clients to better understand and market to the company's target demographics
Mar 2010 - Mar 2011

Marketing and Events Consultant

Orlando Wedding Team
  • Planning social media marketing campaigns using Twitter, Facebook, Blogging, Social Bookmarking and e-mail marketing in combination with the company's promotions to generate leads
  • Creating and maintaining company's digital portfolio
  • Working with clients to plan their weddings and other special events including the recommendation of and meeting with vendors
  • Creating budget management worksheets, planning process time lines and day-of itineraries
Sep 2008 - Mar 2010

Marketing Manager

Riegl USA
  • Executed marketing events, user groups and trade shows including logistic components and negotiation with vendors
  • Planned and oversaw production of promotional literature and advertising
  • Advertising budget planning, negotiations and scheduling
  • Wrote and distributed press releases and company newsletters
  • Managed relations with universities, publications, partners, competitors and customers
May 2004 - Dec 2007

Customer Service/Business Senior

Best Buy
  • Uncovered customer’s unique needs and found financing options and products that best suited those needs
  • Resolved complicated customer issues quickly and efficiently
  • Trained new employees on financing and customer service procedures
  • Worked with various CRM programs
  • Attended networking events for Orlando Chamber of Commerce
  • Contacted and maintained relationships with small business owners

Education

Education
May 2010 - Present

M.S. Hospitality Management and Tourism

University of Central Florida
Aug 2004 - Aug 2008

BSBA

http://www.ucf.edu
  • Dean's list 2004-2008
  • UCF Experiential Learning Program

Languages

Fluent Spanish

Intermediate French

Intermediate Portuguese (Brazil)

Volunteering

Girl Scouts

Troop Leader

2008-2009

Ronald McDonald House Charities

Fundraising/Event Planning

2005-2006

Second Harvest Food Bank

Food sorting volunteer

References

Available upon request

Software

Proficient in all Microsoft Office applicationsProficient in Microsoft CRMBasic HTMLBasic Photo Editing with GIMP and Photoshop

Wordpress blogging platform

Blogger blogging platform

Google Analytics

Activities

UCF Alumni AssociationUCF Young Alumni ClubCentral Florida Hotel and Lodging Association MemberAmerican Marketing Association National Society of Minorities in Hospitality