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Summary

I’m a careful observer, unrelenting and curious, passionate about human behavior, communication, and the potential of new technologies and digital tools. My training in strategy has allowed me to understand the importance of having a deeper look at cultural codes and consumer behavior to be able to tell stories that resonate and create engaging experiences.

Work experience

Advertising and Communications Coordinator

FUNDACIÓN UNIVERSITARIA KONRAD LORENZ
Feb 2015Present
  • Define strategy for internal/external communications, including digital and social media,  and ensure its application
  •  Supervise and manage the production of advertising and communication content.
  • Lead and coordinate the communications team (4 people: Graphic designer, Content Manager, WebMaster, Photographer and video producer )

Assistant Project Manager for the Chairman and CEO 

LEO BURNEtt FRANCE
20142014

Reporting directly to the CEO of the agency.                

  • Perform studies and analyses related to the strategy and organization of the agency.
  • Brief writing, press releases and preparatory files for interviews and institutional relations
  • Support CEO in his role as president of the Association of Advertising Agencies (AACC)

Assistant Project Manager

PRODEO-YOUNG & RUBICAM
20142014
  • Definition of customer needs and support to the creative team with building the brand strategy for Philip Morris Group 2014-2017
  • Strategic planning: monitor consumer studies and current events
  • Perform benchmarks
  • Project management (prepare planning & track production)
  • Writing client recommendations (in English)

Strategic Planning Tipidia Project 

CRITERIUM S.A 
20122012
  • Development of the plan to collect, analyze, treat and share content on social networks
  • Project management (prepare planning & track production)

Assistant Advertising Manager 

CINEX TV
20112011
  • Search for partnerships for new productions
  • Community manager: development of strategy and creation of content on social media
  • Graphic design for films (Futurizado)


Education

Masters in Media, marketing strategy and integrated communication.

ESP, Ecole Supérieure de Publicité - Paris
20132014
  • Colfuturo Scholarship: Merit-based scholarship for best students in Colombia

Basics of Project management

École Centrale de Lille  
20132013
  • MOOC

University degree, French language

Université Sorbonne Nouvelle - Paris 3
20122013

University degree (equivalent of B.A.), International advertising

UNIVERSIDAD Sergio Arboleda
20062011
  • Cum Laude -  Sergio Arboleda University: Graduated with academic honours
  • Academic Scholarship- Sergio Arboleda University:Earned an Academic Scholarship in 2008 for high grade points average (4.29/5)

LANGUAGES

SPANISH

Native language

ENGLISH

Full professional proficiency

FRENCH

Full professional proficiency

Certifications

Google Analytics Certified

google
20152015

https://www.google.com/partners/?hl=fr#i_profile;idtf=101439218844599443568;

Google AdWords Certified Individual

google
20152015

https://www.google.com/partners/?hl=fr#i_profile;idtf=101439218844599443568;

YouTube - Video Advertising Advanced Certification

google
20152015

https://www.google.com/partners/?hl=fr#i_profile;idtf=101439218844599443568;