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Work History

20182018

Big data project in collaboration with Oticon and WDH Retail

Oticon

Grade: 12. In the second semester of the master I chose the track "Big data". For the semester project I collaborated with Oticon and William Demant Holding Retail. The purpose of the project was to  predict resell of hearing aids. We were provided with historical and  sales data from hearing clinics in US. Through the dataset, we created machine learning models that predicted the likelihood of resell of hearing aids based on certain parametres. Through the identified patterns, Oticon and William Demant Holding got insight into which parametres that affect resell of hearing aids.

20172018

Temporary digital channel manager

Oticon

In 4 months I took over the responsibility and tasks for the digital manager. Those tasks include:

  • Assisting in various projects within the digital team and across departments
  • Monthly performance meetings with our sales companies 
  • Supporting our sales companies
  • Creating and controlling social media budgets for our sister companies
  • Creating master marketing material for our sister companies
  • Compliance of marketing material according to FDA requirements 
20172017

Big Data project in collaboration with Oticon and WDH Retail

Oticon

Grade: 12. In the course Big Data Management at CBS, I collaborated with Oticon and William Demant Holding Retail. The purpose of the project was to predict conversion rates of hearing aids based on historical data provided by WDH Retail. Through the dataset, machine learning techniques were used to create models to predict the likelihood of hearing aids sold in different clinics in our US market. In that way, I identified patterns that affect conversation rates of hearing aids, which Oticon and WDH retail could implement to maximise their sales of hearing aids.

2017nu

Student assistant

Oticon

As a student assistant in Oticon I am a part of the digital team, which is a part of Oticon Sales & Marketing.

My tasks include:

  • Assist in various projects within Sales & Marketing
  • Creating data reports in Google Analytics and Falcon in order to track data from our social media channels and improve results for our global pages and our sales companies' local facebook pages .
  • Stakeholder management - coordinating projects across geographical separated offices and departments
  • Supporting our sister companies with their digital channels.
  • Click Dimensions
  • Assisting in the content creation process for our two global Facebook pages Oticon People First (B2C) and Oticon Professional (B2B).
  • Engaging and publishing on our two global Facebook pages (People First and Professionals).
Aug 2016Dec 2016

Intern

Oticon

As an intern in Oticon, I was a part of the digital support group, which is a part of Oticon Sales & Marketing. My tasks include:

  • Supporting our sister companies with web related issues, content development and translation of content to our websites.
  • Ad hoc support on our digital channels, as ex. Sitecore CMS.
  • Developing training documents to Sitecore for our sister companies and employees.
  • Coordinate and make sure that product Marketing elements are documented and approved according to FDA requirements.
Jul 2015Aug 2016

Voluntary work

Gate to Create

I was a part of Gate to Create, which is a voluntary organisation that promotes entrepreneurship at Danish Universities. My tasks was broad and included for instance  assisting with events, creating and sending our newsletters and recruiting new volunteers to the organisation. 

Jul 20152016

Digital assistant

Tradono - online loppemarkeds platform

In Tradono, I was a part of the digital team. My tasks include assisting in digital projects, Identification of consumer patterns to create targeted marketing, creating data reports and assisting in event planning

Education

20172019

MSc Business Administration and Information Systems

Copenhagen Business School

Grade point average: 9,3At the MSc in Business Administration and Information Systems you learn how to use information and information technology to add value to companies and organisations. You gain an understanding of how IT affects the organisational structure and financial results of a company – and how the organisational needs and economic reality creates possibilities and constraints on the IT architecture.

20182018

Study abroad semester - Master of International Business

Monash University Malaysia

Courses: International business theory and practice, International dimensions of electronic business , IT Project management & Cross-cultural Management Communication

20142017

BA Information Management

Copenhagen Business School

The BA IM teaches you how companies work with data and information in a digitalised age. You will develop an understanding of digitalisation and knowledge creation in a business context - and learn how to develop and implement modern information solutions.