I love building Brands. Ever since I started working I've been concerned about Brands and how they are perceived. I believe there is a difference between a Brand (the entire entity of an organization) and a brand (a nifty logo on a website) - and I know that it impacts how a company works from the inside out.
I understand how to identify the core of a Brand and identify key consumer profiles and incorporate profiles into marketing strategy to target ideal users or consumers - and I've done this for a wide variety of companies, from small sunglass manufacturers to international retailers.
I get work done by maintaining open lines of communication with partners across the company and at all levels of any organization. I manage cross-country teams of “leaders” and “do-ers” in situations where I have both direct and indirect influence.
My work is successful because I start by defining requirements carefully, minimizing risk, finding creative solutions and ensuring my teams deliver on time.